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ICL 25-01
17 March 2025
MEMORANDUM FOR ALL CAP UNIT COMMANDERS
FROM: CAP/CC
SUBJECT: Interim Change Letter 25-01 to CAPR 190-1, Civil Air Patrol Public Affairs Program
1. This interim change letter immediately changes CAPR 190-1 and will remain in effect until CAPR 150-3 is released. Compliance with this letter is mandatory.
2. CAPR 190-1, Section 7, Paragraph 7.4.2 is changed to read: Be able to use the Brand Portal at https://civilairpatrol.frontify.com/.
3. CAPR 190-1, Section 11, is replaced in its entirety with the following:
11.1. Website. Each Wing shall maintain a single website that is properly branded and hosted on the CAP/PA-approved platform using the appropriate domain convention. The Wing PAO will have authority over the PA content of all web pages within the Wing which are visible to the public and will keep the website accurate and current with assistance from other members as necessary. Information posted, unless timeless in content, will not be older than three months. Information located on the NHQ website will not be replicated on the unit website, this includes regulations, forms, etc. Only links to the NHQ website may be utilized to ensure accurate content.
11.2. If CAP/PA identifies non-compliance with brand standards or with content which is in conflict with guidance, with the concurrence of the National Commander/CEO, the website or content may be removed or edited for compliance.
11.3. Social Media: Official CAP Use of Social Media. Using social media to represent CAP requires consistency to tell the CAP story effectively, support a positive brand image, produce maximum impact, and reflect the organization's core values. Official social media channels are properly authorized and endorsed by CAP/PA for brand compliance, comply with CAP/IT security, and must be designated as an external or internal channel.
11.3.1. External Social Media: Wing PAOs, in concurrence with the Wing Commander, manage a single consolidated social media presence to represent the entire Wing, including subordinate programs, encampments, and activities. Units below the wing level shall be limited to internal social media channels. External social media channels representing the national level of CAP shall be limited to a single channel on each digital platform, unless approved by CAP/PA.
11.3.2. The core social media platforms authorized for external use include Facebook (pages), X, Instagram, Instagram Threads, YouTube, and SmugMug (at photos.cap.gov only). LinkedIn and Vimeo may only represent the entire organization at the national level. Channels on these platforms will adhere to the brand standards. These authorized platforms have been vetted and approved by CAP/IT for security, CAP/CP for cadet protection, and CAP/PA for brand reputation. No other social media platforms are authorized or approved, unless approved or re-approved after the publication of this ICL by CAP/PA. To submit a request for review and consideration, please complete the Request for Social Media questionnaire, which will be routed to CAP/PA.
11.3.3. Wing social media pages may include recruiting efforts, CAP merit-based achievements of members such as promotions and awards, uniform and grooming standards, uniform updates for events, cancellations, and similar details. Sharing of content is limited to CAP news relevant to the Wing, content on CAP official accounts, CAP.news, and/or official U.S. Air Force channels. All Diversity, Equity, Inclusion/Accessibility (DEI/A) and other content as listed in the Department of Defense, Digital Content Refresh memorandum, dated Feb. 26, 2025, will not be posted on any social media platform, as instructed in the Civil Air Patrol, Civil Air Patrol Actions to Address Presidential Executive Orders memorandum, dated Jan. 31, 2025, and applies to past and future content. Please refer any questions related to this to CAP/PA and CAP/GC.
11.3.4. Internal CAP Social Media. Internal CAP information shall be limited to social media and digital platforms that allow restricted use, e.g., a Facebook group set to private. The social media channels used for internal communication shall not be the only source of information unless all members have access to prevent the exclusion of any members.
11.3.5. Internal social media channels used to represent a chartered unit, such as a Region, Group, Squadron or Activity, may be used to share information with members and invited guests. These channels shall be restricted to the immediate membership, parents of cadets, and CAP alumni (who are not currently suspended or removed) as appropriate.
11.3.6. At the direction of the host-wing PAO, activities (i.e., encampments, cadet special activities, etc.) may use internal social media channels to share information with members and invited guests (i.e., parents) with approval and oversight of the host-wing PAO. These channels shall be restricted to the appropriate audience. Additionally, if an activity PAO, or an individual acting in that capacity, identifies a need for limited external social media content for an encampment and/or activity to be published, this should be done through the host-wing’s external social media channel and approved by the host wing PAO. When the activity does not have a host wing, most likely when national in nature, the activity may request CAP/PA to post on CAP national social media channels if external messages are needed.
11.3.7. The core social media platforms authorized for internal use include Facebook (groups), Instagram (private accounts), YouTube (private/unlisted videos only), and SmugMug. Other digital platforms must be approved by CAP/IT for security, CAP/CP for cadet protection, and CAP/PA for brand reputation, and must restrict content to specific users.
11.4. CAP Identifiers on Social Media.
11.4.1. Utilize the proper naming convention for all social media pages, both external and internal.
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