Clare Broderick is an engineer who retired after almost 30 years in the industry, and now devotes her time to raising awareness at the intersection of health and the environment. She wants to push along a shift in consumer preferences so she concentrates on setting a good example, clarifying the How-tos of sustainability and incentivizing others to make greener lifestyle changes.

Clare's family has a history of cancer and thus she understands that life is hectic, full of surprises, and that progress is gradual. It can also be overwhelming even knowing where to start and how to sift through all the information out there. "People do tend to become more motivated by big life changes, like a new baby, moving to a new home or a chronic illness.“