For 35 years, HMAA has been proud to serve Hawaii’s businesses as a kama`aina company rooted in local values and tradition. We are thrilled to introduce our refreshed visual brand identity that honors our heritage while reflecting our growth and embracing the future. HMAA’s new green and blue logo keeps our signature Hawaiian quilt-inspired icon, a symbol of tradition and values passed down from generation to generation. It also symbolizes Hawaii’s unique landscape – from mauka to makai.

Honoring Our Legacy; Embracing the Future

This rebrand reflects our legacy and commitment to Hawaii’s business community, while looking forward to the future. We’ve served businesses for generations, and our dedication continues to evolve.

“In a time when consolidation and technology are changing the insurance market and healthcare environment,” HMAA’s President and CEO William C. McCorriston said, “we take pride in preserving the aloha spirit within our `ohana to ensure the people of Hawaii feel supported.”

What You Can Expect

No action is required. These changes won’t impact the service and care HMAA provides to our clients, brokers, providers, and customers. Members can rest assured that the way they access and take advantage of their health insurance benefits will remain the same. As part of our rebrand, HMAA’s new look will begin to appear at events, on a redesigned website, and in communications.

Learn more about our refreshed identity at hmaa.com/hmaa-launches-rebrand.