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Dear McIntosh Partner,

At McIntosh, we believe that our eternal quest of audio perfection is what makes us unique. We've remained an audio leader by continuously challenging the possibilities of audio technologies. This is why we decided to put a name on this technology that we are so proud of and are implementing in multiple of product categories.

This week we are launching a new marketing campaign that focuses on our products that incorporate both vacuum tubes and solid state. These products are MC901, C12000, MA12000, MA352, MA252, and MCD12000. The new name we are using to promote this combination of vacuum tube and solid state is Hybrid Drive™.

The design of these products and technologies used in them are not changing, rather we are making a concerted effort to market and promote the hybrid nature of these products to consumers. You will be seeing social media posts, internet ads, and other communications promoting Hybrid Drive. 

We have also created a new Hybrid Drive webpage to describe this technology to consumers. The webpage includes an overview of Hybrid Drive, custom animation showing a specific implementation of Hybrid Drive, a new video where our engineers explain the technology, product links, and links to our dealer locator so consumers can you contact you to inquire about purchasing.

We invite you to visit our Hybrid Drive webpage today so you can be better prepared to answer any questions your customers may have.

Visit our Hybrid Drive webpage to watch our new video.

In addition to being embedded our our Hybrid Drive webpage, our Hybrid Drive video can be found on our YouTube channel. From there, you can embed it on your website simply be clicking on Share > Embed and copying the code.

Please contact your McIntosh representative with any questions.

Best,

McIntosh Laboratory, Inc.

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