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Drive sales and boost bed nights in your area
The visitor economy in Wales has been severely affected by the COVID-19 pandemic with tourism hospitality and events businesses facing extreme challenges from the start. We are now faced with a cost of living crisis, and other issues affecting the sector.
TXGB for Businesses
Visit Wales, has been working on the introduction of Tourism Exchange Great Britain (TXGB) as part of the digital interventions available to assist businesses.
Visit Wales’ role is to facilitate the availability of the TXGB system (initially set up by VisitEngland/ VisitBritain) in order that Wales businesses can opt to take advantage of the platform. It also provides significant opportunities to gain insights and access to direct online bookability, real time distribution and inventory management.
The TXGB platform simplifies consumer experience across all components of the journey to increase bookings and support an equitable geographical spread of tourism and business event opportunities across Wales.
TXGB for Destinations
The platform provides significant infrastructure for Destination Marketing Organisations (DMOs) and others, to set up new distribution channels, in a new and unique way. For DMOs this allows them to create a unique and bookable consumer experience as part of their campaigns if they want to do so.
In addition, the TXGB platform enables both businesses and DMOs to track bookings and monitor analytics on the success of incoming business to Wales on a regional and national level. This will help build data to enable better insight and decision-making for the promotion and management of the regions and Wales as a destination.
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