Welcome to Visit Like a Local: A Curated Look Inside Pasadena, TX 🔎

This new e-newsletter is your insider's guide to experiencing Pasadena, TX through the eyes of those who know it best brought to you by Visit Pasadena, TX, Pasadena's new Destination Marketing Organization. Whether you're planning your first visit or rediscovering the charm of your own hometown, this newsletter is your curated compass to the city's most beloved spots, cultural moments and can't-miss events. Each edition will bring you authentic recommendations, upcoming happenings and the local flavor that makes Pasadena, TX a uniquely Texas destination worth exploring. Let's uncover the heart of our city—together.

Who We Are

Visit Pasadena, TX is the new Destination Marketing Organization for the City of Pasadena, TX. Our mission is to promote travel and tourism that supports business growth and attraction while enhancing our city's economic vitality, cultural heritage and overall quality of life for residents and visitors alike. This program is brought to you by the Pasadena Economic Development Corporation (PEDC).

Our Logo

The Visit Pasadena, TX logo captures the spirit of our community, its story is a unique one.

The logo was designed by Eric Barrera, an incredibly talented 11th grader at Pasadena Memorial High School right here in our Pasadena Independent School District (PISD). As part of our effort to inspire community pride and engage local youth, we partnered with Graphic Design Teacher, Stacy Havner, to invite students to design and pitch a logo for Visit Pasadena, TX.

After sharing the design specs and branding colors, the students got to work—and the results were nothing short of inspiring! We had the opportunity to visit the high school and students gave presentations on their designs and creative processes. Witnessing the passion, talent and dedication of these young creatives was an unforgettable experience.

We are proud of Eric's work. His design stood out for its originality, relevance, and strong visual impact—and we have no doubt that he has a bright future ahead.

This connection with Eric and the Graphic Design students at Pasadena Memorial High School was made possible by Zeek Garcia, Career & Technical Education Business Partner Coordinator for the PISD Career & Technical Education Program (CTE). The PISD CTE program is a powerful pathway to student success. Currently, 11,499 students are enrolled, with 170 dedicated teachers and 26 programs of study that offer hands-on real-world learning experiences that prepare students for high-demand careers and postsecondary education.

Our Tagline

Our city is known for its warm hospitality, close-knit community and welcoming charm—that's the big heart. At the same time, Pasadena knows how to have a good time, with vibrant festivals, unique attractions and unforgettable local experiences—that's the bold fun. Together, this tagline reflects the perfect blend of heartfelt connections and energetic adventures that make every visit to Pasadena, TX memorable!

How to Get Involved

We invite you to visit our Visit Pasadena, TX website to check out our socials, and subscribe to this newsletter. The website is currently under construction 🚧.

There are so many exciting projects we already have in the works within the community so you cannot miss out on important updates!

We look forward to building valuable community partnerships and collaboration opportunities. Reply to this email to say hello to the Visit Pasadena, TX team, Jo Estrada, Visit Pasadena, TX Manager, and Julianne Echavarria, PEDC Marketing Manager 👋.

GET CONNECTED