Introducing the MAPFRE Adaptive Pricing System (MAPS) for Home

To Our Valued Massachusetts Personal Lines Agents,

We are pleased to introduce our new MAPFRE Adaptive Pricing System for homeowners, or MAPS Home. MAPS Home, a companion to our MAPS Auto program, is a new approach to homeowner coverage pricing, built for evolving market conditions and customer profiles.

The MAPS Home program for Massachusetts personal lines is effective February 17, 2025 for new business and is now available through AgencyPortal ^TM. MAPS Home does not apply to existing policies effective February 16, 2025 or earlier written under MAPFRE’s existing home program.

The MAPS Home program will apply to new business policies going forward and their subsequent renewals.

Designed with you, our independent agents in mind, MAPS Home provides highly sophisticated pricing and modernized rating variables with the ability to write to a broader portion of the Massachusetts homeowner market.

Model driven, segmented rating
New pricing variables
Base coverages apply to all companies
New bundle approach in place of packages

Discount and product features
Coverages and endorsements
Pre- and post-sale documents
Operational changes

Additionally, the use of third-party aerial imagery is being introduced for new business. A “referred to underwriting” message will appear for any submission that requires underwriting approval prior to binding.

Please watch this important 6-minute training video on the new MAPS Home program.

You must be signed into the Massachusetts Agent Resource Site (ARS) to view the video. Click here for instructions on how to access ARS.

Additional agent resources for the MAPS Home program:

Effective February 4, 2025, we are adjusting our Massachusetts Homeowners Program Guidelines. Currently Dwellings with Coverage A values of $1,000,000 or more must have active central station, burglar and fire alarms, and a low temperature/moisture alarm. We are increasing the Coverage A threshold for this requirement from $1,000,000 to $1,500,000.

Please share this information with your agency staff. If you have any questions regarding these changes, please contact your Personal Lines Underwriter or your Business Development Representative.

Thank you for your continued partnership with MAPFRE Insurance. We are excited to offer this new approach to homeowner pricing, designed to enhance the benefits you provide to your customers while driving the long-term profitable growth of your agencies.

Sincerely,

Patrick J. Powers

Vice President

Massachusetts Business Development

MA-UND-25-1

January 21, 2025