Volume 216 | January 14, 2021
Nancy Berkowitz Talks Inventory Management in a Pandemic

COVID-19 has drastically shaken up the beverage alcohol supply chain, forcing brand owners to reevaluate key performance indicators and overall route to market strategies.

"What a lot of our clients are finding is products that used to sell well before may not be now and others are flying off the shelves. So past trends, that were used to project what inventory needs are have changed dramatically," says Nancy Berkowitz, the Industry Vice President for Dimensional Insight.

To deal with the changing times, one of the key strategies Nancy advises for brand owners is to look at an expanded set of information, including economic forecasts, short-term sales data, as well as data from e-commerce vendors.

Further reading: Park Street News
E-Commerce Best Practices for Independent Alcohol Brands

Troop Beverage co-founder Reed DesRosiers and Thirstie co-founder Devaraj Southworth discuss the influence that e-commerce has on growing a small business. Troop beverage, a canned cocktail brand that strives to enhance the social cocktail experience in the truest form, uses e-commerce data in order to improve the quality and reach of their products (15 minutes)
More Resources From Park Street University

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