Webinars and Seminars
Click on event title for more information and to register.
October 4 – 1 pm to 2 pm - The Most Common Small Business Website Mistakes That Are Costing You Money - Webinar - FREE
For many consumers, your website will be their first point of contact with your business. For your business to succeed online, you’ll need to ensure that this first impression is as good as possible. Many websites, however, leave a lot to be desired. Join us on Wednesday, October 4th as Lure Marketing explores the most common website mistakes that many small businesses make.
October 5 – 12 pm to 1 pm - All About the AODA - Webinar - FREE
This webinar will cover what disabilities are covered under the AODA (Accessibility for Ontarians with a Disability Act), why an accessible Ontario is vital for business growth and profitability, and a review of the five standards (customer service, employment, transportation, information and communication, built environment) and what you need to do to identify and remove barriers.
October 10 – 10 am to 12:30 pm - The Triple Bottom Line – Webinar - FREE
Did you know that high-growth brands consistently have DEI as a KPI? Being a DEI focused organization in today’s work environment is no longer an added value to an organization’s success but the backbone of any organization’s vision to excel. If you would like to learn or further explore these vital areas of business this session is a great step forward.
October 11 – 11 am to 12 pm - CIPO: It’s All in the ‘Look’. Why Industrial Designs Matter. – Webinar - FREE
Has your keen eye for detail led to the development of a more appealing and innovative design of a product we use every day? If your product’s new look stands apart from its competitors you may have a registrable industrial design on your hands! Learn what you can register as an industrial design and how. Your business can gain a marketing advantage by using your protected industrial design. So be creative—get your designs out there for others to enjoy!
October 12 – 8:30 am to 11 am - Brand Mastery & Social Strategy: Bringing Your Brand to Life on Social Media – In-Person Workshop - Grenville Mutual Insurance, 380 Colonnade Drive, Kemptville - $25 per person
This two-part workshop hosted by Leeds Grenville - Small Business features local marketing experts. Build a Strong Brand sheds light on what branding is all about and will help you clarify your ideal customer, while social media content planning session will help bring your brand strategy to life on social media.
October 12 – 9 am to 12 pm - Employment Standards Act - What Employers Need to Know – Webinar - Free
This free session will include a review and discussion of the major standards of the Employment Standards Act, 2000, the responsibilities of an employer, and the role of an Employment Standards Officer in an Employment Standards investigation and/or inspection.
October 12 – 10 am to 11 am - Maximizing Impact: Crafting Powerful Meta Advertisements – Webinar - FREE - $18 with Recording
As the world becomes increasingly digitized, social media platforms have emerged as powerful tools for businesses to reach their target audience. Among these, Meta (Facebook/Instagram) stands out as one of the most popular platforms that businesses can use to advertise their products and services. “Maximizing Impact: Crafting Powerful Meta Advertisements” will be geared towards equipping participants with practical tips and tricks they can use to create high-performing ads that resonate with their target audience.
October 12 - 12 pm to 1 pm - A Checklist of Things to Make Your Business More Accessible - Webinar - FREE
An Honest Conversation to explore how to create accessible and inclusive workplaces with Canadian Workforce Innovation. Explore how accessibility can be improved throughout the hiring and employment process to interactions with customers, physical spaces, and communication in print and digital media.
October 17 – 10 am to 12:30 pm - Cause Marketing + Your Brand – Webinar - FREE
If you are overwhelmed by the idea of stepping forward and using your marketing and social media voice in support of causes that are important to you this session will be valuable. During this workshop, you will reflect to discover the causes that are authentic to you and your brand. You will gain confidence through a DEI Lens on how you can bring an authentic and appropriate space and voice to what you want to bring awareness to.
October 17 – 12 pm to 1 pm - Understanding Legal Business Structures - Webinar - FREE
This webinar breaks down the differences between sole proprietorships and corporations, and which business structure is best for you. It will explain the differences between sole proprietorship and incorporation and is one better than the other for your business.
October 17 – 12 pm to 1 pm – Digital Nomad 101 – Webinar - FREE
Learn how to start working & living differently. In this 60 minute workshop, you’ll be introduced to the rapidly growing world of digital nomads. Digital nomads embrace the ability to work from anywhere and to design a life on our terms. For Canadian digital nomads, we now have the ability to work remotely while travelling domestically anywhere within Canada, and to live and work internationally in a wide range of locations, for long stretches of time.
October 17 - 2 pm to 4 pm - Financial Forecasting: Logan Katz Learning Series – Webinar - FREE
No matter which stage your businesses is in, realistic cashflow projections are vital during these difficult times. This 2-hour session will help you understand how to develop sound financial projections and a working cash flow model, as well as interpret related financial statement components.
October 18 – 1 pm to 2 pm - How To Use Social Media To Grow Your Business – Webinar - FREE
Social media is one of the more powerful marketing tools available to small businesses, though few are properly utilizing this power. Join us on Wednesday, October 18th as Lure Marketing explores ways that you can utilize social media to grow your business, regardless of your industry or target audience.
October 19 - 9 am to 10:30 am - ChatGPT & You - How to Leverage AI for Your Business – Webinar - FREE
In a world increasingly driven by AI (Artificial Intelligence), it’s crucial for entrepreneurs to harness its potential. Speaker Adam Gibeau of Digital Dorsal will equip you with the knowledge and tools to revolutionize your business strategies. It is an eye-opening exploration into the power of AI.
October 23 – 1 pm to 2:30 pm – Importing 101 – Webinar - FREE
This seminar will provide a broad outline of what you need to know to start importing goods from abroad. Learn the basics as well as the important details impacting your bottom line and avoid mistakes, minimize costs/risks and maximize revenue.
October 25 – 10 am to 11:30 am - Validating Your Business Idea – Webinar - FREE
There are many great ideas, but do you have a great business idea? This session will discuss many of the factors you need to consider before you jump into business. In this 1.5 hour session, you will be introduced to The Lean Start Up Canvas, which is a tool used to help validate your business.
October 30 - 9 am to 10 am - Effortless Social Media: Craft a Month of Posts in Just 1 Hour with AI - Webinar - FREE
Unlock the power of AI tools and strategies that will save you time, boost efficiency, and skyrocket your online exposure. By the end of this workshop, you’ll master the art of creating a full month’s worth of captivating social media captions in just one hour, ensuring your business stays connected with your audience like never before.
In the tourism industry, attractions play a crucial role in providing enjoyable experiences to visitors. Enhancing accessibility not only opens doors to a wider range of customers but also enriches the overall service offering of such businesses. The upcoming webinar, "Making Your Business Accessible," seeks to address this vital issue. Attendees can expect an in-depth look into the importance of accessibility in the tourism sector.
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