CIBJO invites you to join the 8th 'Jewellery Industry Voices' webinar,
looking at trade's increasingly urgent shift to e-commerce
Among the numerous practices that have become more prevalent since the start of the pandemic, and which also are likely to persist moving forward into the future, is the growing comfort and often preference of consumers to do their shopping online. Even before the crisis set in,
Bain & Company had predicted
that by 2025 luxury e-commerce would hold a 25 percent share of market value, compared with the 10 percent share it held in 2019. That number could climb higher in the wake of COVID-19.
E-commerce represents a monumental shift in thinking for the jewellery industry, which had long contended that consumers would be reluctant to purchase high-ticket items without physically handling them. However, opinion is changing, in part because online sales have provided some with a business alternative during the period of lockdown, but also because consumers are becoming increasingly comfortable to buy expensive items through the Internet. But the question still remains whether, over the long term, e-commerce platforms will be able to supply the sense of assurance and intimacy that brick and mortar retailers are able to provide their customers.
Entitled “
THE SHIFT TO E-COMMERCE: Strategic choice or business imperative
,” the eighth Jewellery Industry Voices webinar features three experts with special insight into the developing medium –
Alan Chan
, General Manager of the Group Branding Centre of the Chow Tai Fook Jewellery Group, Asia's largest jewellery retailer;
Elle Hill
, CEO of Hill & Co., a strategic consultant to the jewellery trade who specialises in omni-channel marketing; and
Mithun Sacheti,
Founder and Managing Director of CaratLine, India's largest omni-channel jeweller. It is scheduled for Thursday, June 11, 2020.
The webinar will be moderated by Edward Johnson and Steven Benson, and hosted by CIBJO President Gaetano Cavalieri. Also participating will be Stephane Fischler, Chair of CIBJO's Technology Committee. It will start at 9:00 AM New York, 2:00 PM London, 3:00 PM Milan, 5:00 PM Dubai, 6:30 PM Mumbai, 9:00 PM Hong Kong.
CIBJO's Jewellery Industry Voices webinar series is produced with the support of the Italian Exhibition Group, organiser of the VICENZAORO jewellery shows.
