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Sent to: Members of Skål International


23 June 2025

Dear Skålleague,


Skål International is looking for qualified website design agencies to participate in a tender process for the development of a comprehensive website redesign that will support the transformation and modernization of our organization.


We are seeking a comprehensive redesign for the development of a modern, multilingual, mobile-first website with user-friendly navigation and an accessible design.


The proposal should include a clear vision for the new website, presenting a suggested content structure and sitemap tailored to the specific needs and organizational structure of Skål International.

The website will feature both a public-facing area and a secure, members-only section. It must be integrated with the central database to allow dynamic search functionality across various pages, based on fields to be defined.


We are seeking a strategic partner to help us define and implement a roadmap that will:

  • Increase our global visibility and influence,
  • Attract new members and retain existing ones,
  • Strengthen our brand identity, and
  • Position Skål International as a leading voice in the global tourism and travel industry.


The detailed scope of the project can be found at the following link:

Key Requirements


  • Demonstrated experience with international or membership-based organizations.
  • Expertise in brand positioning, communications, and digital engagement.
  • Capacity to tailor creative and strategic solutions for non-profit structures.
  • (Preferred) English-speaking agency with multicultural capabilities.
  • Availability to work closely with Skål’s Executive Board and General Secretariat.


Expected Deliverables


  • Website Redesign Brief & UX Recommendations for Skål International and Clubs/Committees
  • Communication Strategy & Messaging Framework
  • Global Content Calendar
  • Member Engagement & Retention Toolkit

Important Notes


  • Skål International is also currently conducting a separate tender for the development of a new ERP system and website platform, available in the link above. We are looking for a marketing partner who can offer strategic guidance on the digital platform’s structure, tone, and content, without overlapping with the technical development.
  • Some agencies may submit joint proposals in collaboration with web development firms, and this will be taken into consideration.

Submission Details


  • All proposals must be submitted by 27 July 2025 in English.
  • Please ensure to complete and attach the Tender Response Form.
  • If you have any questions or require clarification, feel free to reach out before 2 July 2025 to: tendering@skal.org, subject: 'Strategic Marketing Partner tendering'.


We look forward to receiving your proposal and working together to shape the future of Skål International.


Kind regards 

General Secretariat

Skål International

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This correspondence complies with current law on processing data for promotional, advertising, and marketing purposes. You are receiving this email as a member or contact of ASOCIACIÓN INTERNACIONAL SKÅL CLUBES – A.I.S.C. – SKÅL INTERNATIONAL or because you have completed one of the forms on our website at skal.org. In accordance with the provisions of Article 22 of Law 34/2002 on Information Society Services and Electronic Commerce, Regulation (EU) 2016/679 of the European Parliament and of the Council, which approves the General Data Protection Regulation, and Organic Law 3/2018, of December 5, on Personal Data Protection and the Guarantee of Digital Rights, you have the right to access, rectify, limit processing, delete, request portability, and oppose your personal data's processing, as well as to withdraw your consent by means of a written, signed request addressed to Skål International, Avenida Palma de Mallorca, 15-1º A, 29620, Torremolinos, Málaga (Spain) or by sending an email to our Data Protection Officer at dpd@skal.org. If you do not wish to receive any further communications from our Association you can unsubscribe by accessing your user profile on our website skal.org and checking the option “Unsubscribe from Skål International communication”