Are you ready for the holidays? I am definitely not... but that's me - last minute 'Schatz' as my husband likes to say... (Schatz is what he calls me)... But really I have an excuse... I'm a December baby, so to me Christmas doesn't start until after my birthday.
Anyway, December for business folk, is also a time to reflect on the year and plan for the coming year. It is also National Write A Business Plan Month, and if you haven’t reviewed your business plan in a while, let me tell you about a client of mine who learned just how important this can be.
She runs a small interior design company and has been in business for 15 years. Recently, she found it harder and harder to attract new clients, even though her skills and experience had grown immensely. When I asked if she had a business plan, she proudly said yes and sent it over. But when I asked how often she reviewed or adjusted it, her answer floored me: “Never. I wrote it to start the business and haven’t looked at it since.”
When I reviewed her plan, I noticed that her marketing and messaging were stuck in the past—reflecting the business she started, not the thriving, skilled company she’d become. Her expertise had evolved, her competitors had changed (some had even closed up shop), and her clients’ needs were completely different from when she first launched. Yet she was still holding true to what she wrote all those years ago.
Once we realigned her marketing to reflect her current skills, offerings, and ideal clients, the results were incredible. Her phone started ringing again, and her pipeline filled with projects that matched where her business was now.
A business plan isn’t something you write once and forget about. It’s a living document, meant to grow and evolve with your business. Reviewing your plan regularly ensures that your goals, strategies, and marketing align with where you are today—not where you were when you started.
As we wrap up the year and prepare for the next, take time to review your business plan. Are you targeting the right audience? Does your marketing reflect your current strengths and offerings? Are your goals still relevant? A strong, updated plan can guide your strategy, uncover new opportunities, and keep your business on the right track.
If it’s been a while since you dusted off your business plan, now is the perfect time to do so. Whether you’re starting fresh or need to revisit your goals, having a clear plan will make all the difference for your 2025 success. And if you’re unsure where to start, we can help.
Take advantage of our Market Insights Course or book a consultation to get back to basics, realign your goals, and set yourself up for growth. Scroll down for the link to learn more about the course and take the first step toward a refreshed and relevant business plan. Let’s make 2024 your best year yet!
Enjoy! Have a great day, and if you have a question or comment - email me!
Debi Katsmar
Do Different. See Results.
Oh & if you're local - our Christmas Party is Friday Night! Get your tickets, meet new people and have a load of fun...Details here!
TUESDAY MARKETING TIP
Reach Out To Your Clients
Reach out and say hello... the call shouldn't be about selling but listening. This will triggers sales.
And Just In Case You Have More CyberMonday Shopping to Do... It's Not Too Late!
And second, I've recently introduced an entry level SEO program to help with your website.. Message me for details along with what the issues with your website are...
Market Insights Workshop
Knowing your market, products, services and customers makes a big difference in how your promote to them and make decisions for your business.
Your website is the hub of your marketing - is it a Silent Seller or Just Silent? It should be generating leads for you. If it isn't - Book a call or meeting - we would be happy to have a conversation!
And that's all she wrote folks! I hope you received valuable information in this issue, please feel free to share with a friend or colleague.
Check out our marketing resources, and some of the websites we've built for our clients. Call us any time - we're always happy to help.
Not sure what you need? Book a consultation with one of our team? We'll provide valuable information throughout the strategy session to guide you on the right path... Don't worry, we won't sell unless you ask! Book a consultation today!
