Most industries experience a busy season and a slow season. When you’re busy, your competition is busy. And when you’re slow, your competition is slow. You advertise during busy times to steal market share from competitors when consumers are in the market for your product. However, it is important to market year-round. There is nothing more important than consistency.

Target the consumers that are in the market for your product RIGHT NOW, by doing a paid search campaign. You may have heard this referred to in a few different terms, such as SEM, PPC (Pay Per Click), or Google ad words. And consumers that are in the market for your product are searching 12 months per year.

Ad Lab partners with a Google Premier Partner, providing greater digital resources than anyone locally. Google Premier Partners outperforms 97 percent of other Google Ads providers. Our local customers have experienced those results first hand.

The top 5 links on the first page of a Google search produce more than 67% of all clicks. Add video links and blogs to your web content to help Google find your site.