Let’s run Kotter’s plan through the Setser Group playbook:
Set a new business plan project goals.
Build your team.
Surround yourself with early adopters, folks who have a disposition towards achieving the goal. Similar to fitness partners, find like minds and champions who will go with you on the journey.
Form a shared future vision.
Learn about what others are doing. Share positive data opportunities and interview experts who have done what you are trying to accomplish. Communicate these learnings frequently and celebrate success.
Enlist a volunteer army.
Involve other stakeholders on campus, follow social media supports, learn new tools, and recruit executive sponsors to give you cover to iterate, fail, and learn.
Enable action by removing barriers.
Figure out ways to offer release time to study the work. Reallocate resources to planning percentages for team members. Figure out ways to gain approval on old policy constraints.
Generate short-term wins.
When dealing with early success on your business model, set interim milestones to report progress and celebrate key team members. Build a team culture that provides more responsibility for team members seeking growth. Communicate up to the cabinet what you are learning and gain inputs. Enlist the help of the CFO to share resources that can be used towards the effort, and develop ways to show the cost savings and revenue back so they can help tell your story.
On campus, create incubation challenges or prize competitions. Enlist your business school students in the solutions. Create a culture of innovation calendar.
As education leaders, reset your practices and structures around two transformations - improving what you do and innovating towards what you need to become. Take this assessment on creating a culture of innovation at your institutions, and act on the changes required to deliver on your business model.