Happy Halloween! 🎃 Today also happens to be National Internet Day, which takes me right back to the pre-internet era. I started my career long before Google and social media, when marketing was simpler—word of mouth, print ads, maybe a spot on the radio or in the local paper. There was a charm to it all. No algorithms to chase, just genuine connections.
These days, we have endless tools and channels, and I spend a lot of time sharing what I’ve learned to help clients find their way through it all. If I had a dollar for every free piece of advice I’ve given… well, I’d probably be rich! My goal has always been to help my clients grow to the point where they’re ready to either handle their marketing themselves or outsource it completely.
Years ago, I had a client who would book a call with me every week to pick my brain on social media. She didn’t want to put herself out there, but she wanted to know everything about promoting her services. This went on for months, each session a new question. Then, one day, I learned why—she’d published a book on social media for her industry! She had taken everything we discussed and turned it into a resource for others. Today, she’s very active on social, leading events and online sessions, and I’m thrilled to have played a part in that journey.
Like the lady in the story above, not every small business has the budget or expertise to run a full marketing team, and it’s easy to feel overwhelmed by all the options out there. But there are solutions. We cover it in our blog on Pain Points for Small Businesses, with tips on tools and strategies, even when the budget is tight. Building a solid foundation, even with a small team or outsourced support, goes a long way toward driving real growth.
If marketing feels like a maze or just another task you have to get through, let’s chat. Imagine being able to offload some of those tasks or having guidance on what to focus on first. Even if your budget isn’t huge, the right strategy, tools, and advice can make a big difference.
Book a FREE Strategy Session with me, Steve, or Mackenzie. It’s a quick, easy way to start mapping out your marketing goals with experts who understand the challenges and the tools that work. Just click the link, choose your preferred strategist, and pick a time that suits you.
Enjoy! Have a great day, and if you have a question or comment - email me!
Debi Katsmar
TUESDAY MARKETING TIP
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Your website is the hub of your marketing - is it a Silent Seller or Just Silent? It should be generating leads for you. If it isn't - Book a call or meeting - we would be happy to have a conversation!
And that's all she wrote folks! I hope you received valuable information in this issue, please feel free to share with a friend or colleague.
Check out our marketing resources, and some of the websites we've built for our clients. Call us any time - we're always happy to help.
Not sure what you need? Book a consultation with one of our team? We'll provide valuable information throughout the strategy session to guide you on the right path... Don't worry, we won't sell unless you ask! Book a consultation today!
