How to “Form” Your Strategy for Collecting Data
We can’t get away from surveys, forms, and fields these days.
Whether we’re checking email or browsing online, it’s almost impossible to avoid little boxes prompting us to provide contact info: Subscribe to a newsletter. Enter a sweepstakes. Gain exclusive access.
We may even find ourselves trading biodata to get our daily dose of funny doggos.
Perhaps it’s getting out of hand. But is it necessary? Is there a “right” way to do it?
Below are three questions to ask in order to help determine which strategy is correct for you:
- What value are you offering your visitors in exchange for their info?
The simplest way to collect email addresses is by incentivizing your guests to offer them freely!
- What are you planning to do with the data?
First, make sure you’re aligned with privacy laws when it comes to collecting and storing personal data. Then, make sure you’re only collecting what’s necessary to fulfill your objectives.
- Is there a better way to get that information?
Sometimes, there are other, back-end ways to track the data we’re seeking. Often, it’s easiest to simply engage with our customers and clients in person, through social media, and through channels like Customer Service.
As marketers, it obviously makes sense: We want to be able to reconnect with engaged visitors. We want to make sure each interaction with our brand improves upon the last. And we want to learn more, broadly, in aggregate, about the kind of people showing up to our websites.
But if you’re annoying your prospects with pop-ups and “asks”—then something’s off. Ensure that all encounters with forms and fields are value-driven, and you’ve set the stage for a steady stream of win-win experiences.
For more insights about generating leads and capturing data, you can skip the forms: Simply reach out directly to Mad 4 Marketing: 954-485-5448.