As we continue to watch our universe shift on a daily basis, things are shifting quickly - including how people are responding to emails about COVID-19.
Jeff Beer wrote in a
recent article for Fast Company
The best way that brands should be responding is if they actually have something to say or contribute."
In other words, don't send a COVID-19 response just because everyone else did. And don't pretend it's business as usual - because it's simply not for most people and businesses.
Take a look at your communication and social strategy and make sure your tone and material still fit today's conditions.
How Frizz Marketing will be using our channels:
- I will continue to provide resources and best practices to help you market your business and update your strategy.
- I will work to help elevate the message of other small businesses during a particularly difficult time.