A lot has been said about Millennials (much of it unfair and unflattering), but how much do you know about Generation Z?
The Gen Z cohort is generally described as people born between the mid-to-late 1990’s through 2015, making this age group approximately 26% of the population, compared to Millennials who account for 24%. This is also the "first demographic cohort in U.S. history dominated by emergent minorities," according to researcher Carol Cruickshank. She also found that Gen Z members, having grown up in the wake of the recession, “share a fear of debt and a focus on personal economic security; 64% of Gen Zers already have a savings account, compared to 51% of older generations.”
Members of Generation Z are now showing up to vote, at work, and in the marketplace. They grew up with the internet and technology and have been “connected” via social media since they were old enough to have a "phone" (though my three kids almost never use the actual phone function!).
Are you ready for Generation Z