Dear Valued Travel Agents,

The Jamaica Tourist Board (JTB) is 70!

We have been dedicated to showcasing Jamaica's beauty, culture and warm hospitality to the UK for 60 plus, of those 70 years.

Today, we are the most visited Caribbean island from the UK, with close to 250,000 visitors each year. This success would not be possible without you. So, in this anniversary year we want to say a huge thank you in as many ways as we can.

Your unwavering dedication to delivering exceptional experiences for your customers have been instrumental in sharing the very best of our island, with the world.

Thank you for the your partnership, passion and commitment over the past 70 years.

Here's to the next 70!

From myself, Elizabeth Fox and the JTB UK Sales Team; Torrance, Donovan, Shenika, Sean-Pierre, Jennifer & Sonja.

THE JAMAICA TOURIST BOARD CELEBRATES 70 YEARS

With a full calendar of trade activity and celebrations planned, the Jamaica Tourist Board looks forward to a memorable 70^th anniversary year, working closely with trade partners to showcase the very best of destination Jamaica, and to build on the impressive growth already seen in 2024.

Jamaica Tourist Board has recently been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising 2,300 preferred suppliers in 100 countries. According to the Minister of Tourism, Honourable Edmund Bartlett, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele.  

As part of its ongoing efforts to engage the luxury travel sector, the Jamaica Tourist Board, in collaboration with the Jamaica Luxury Cluster, will proactively promote Jamaica to Virtuoso members and other luxury travel specialists through an exclusive series of dedicated events and activations in 2025. 

See our Luxury Cluster properties below for more information and offers:

JAMAICA SENSORY EVENTS

Sign up, come and see for yourself why Jamaica is the real "Taste of the Caribbean".  

Back by popular demand. Men in Shorts will see our BDOs blitzing Hampshire, Wiltshire and Bristol on 9^th & 10^th July 2025, culminating with a travel agent meet up at the Kingshead pub in Bristol. 

Look out for the men who will be bringing some Jamaican cheer to you!

JTB PARTNERS WITH REGGAE BRUNCH

We are in partnership with Reggae Brunch to bring a taste of Jamaica to the UK!

Would you like to join us at one of the venues along with your BDO?

Come see for yourself. 

NOSTALGIA - IS THAT YOU?

Twenty-seven years ago, in 1997 the Jamaica Tourist Board hosted the Jamaica Jamboree.

Is that you? or do you see anyone you know?

JTB IN JAMAICA

www.visitjamaica.com