Dear Valued Travel Agents,

As we look ahead to the winter season, the Jamaica Tourist Board team is thrilled to share exciting updates from the island.

Our new global campaign "Come See for Yourself" invites the world to experience Jamaica in a truly personal way. Leading the charge is none other than Usain St. Leo Bolt, Jamaica’s Global Tourism Ambassador, whose energy and pride perfectly capture the spirit of our island.

Thank you for your continued partnership and support. Together, let’s make Jamaica the top choice for winter travellers!

One Love,

JTB UK Sales Team

A big thank you to Travel Gossip for celebrating our 70th Anniversary with us!

From covering our Jamaica Travel Market event at the Ashdown Park Hotel to joining one of our Hybrid Home Worker Fam Trips in Jamaica, Travel Gossip captured some truly special moments.



As part of our 70 for 70 campaign, the Jamaica Tourist Board hosted 70 travel agents on a series of familiarisation trips across the island, showcasing the very best of Jamaica’s culture, hospitality, and adventure.

Click the image below to watch the highlights from the Hybrid Home Worker Fam Trip.

The Jamaica Travel Market (JTM) was a huge success, celebrating the Jamaica Tourist Board’s 70th anniversary.

For the first time in the UK travel industry, an AI-powered digital avatar hosted the awards ceremony, highlighting Jamaica’s innovative edge.

Tourism Minister Hon. Edmund Bartlett announced Jamaica’s goal of attracting 500,000 UK visitors annually by 2030.

The evening also celebrated the achievements of Jamaica’s top-performing travel partners, with awards presented for:

🏆 Largest Growth by a:

• UK Tour Operator – Virgin Atlantic Holidays
• UK Specialist Tour Operator – Blue Bay Travel
• UK Online Tour Operator – Love Holidays
• UK New Tour Operator – Hummingbird Travel
• UK Charter Tour Operator – TUI UK
• UK Caribbean Specialist Travel Company – Sackville Travel



🌟 Top Contributor – Jamaica Travel Specialist 2024:

• Maria Kavanagh of TUI UK (UK South)
• Paul Salisbury of Guru Travel Group (UK North – Award collected by Alex English

The Jamaica One Love Affair is the ultimate reward for selling Jamaica! Simply log your Jamaica bookings to boost your chances of joining us on the island this December for our exclusive annual celebration.

This year’s event will take place at the stunning Half Moon Resort, Montego Bay; one of Jamaica’s most iconic and luxurious properties.

A Festive Bonanza – Jamaican Style!

As part of the Jamaica Tourist Board’s 70th Anniversary, we’re celebrating the season by recognising 12 of our most dedicated travel agents with exclusive rewards.

The top five agents will receive the ultimate trip to Jamaica, along with a guest, while the remaining seven will receive cash incentives to help “fill the fridge” this Christmas.

We encourage our winners to bring the flavours of the island into their homes this festive season by trying out a few authentic Jamaican recipes.

Winners will be announced the first week of December and cash rewards will be credited to their Jamaica Rewards account in time for Christmas.

Top 5 Agents

→ Hosted in Jamaica at Half Moon Resort for the One Love Affair

→ Winners announced first week of November

Runners-Up (Next 2 Agents)

→ “Fill the Fridge” £50 Christmas Gift

Bonus 5 Agents

→ £25 Christmas Gift – sharing the One Love spirit

How to Qualify

✅ Must be register on Jamaica Rewards

✅ Log 12+ bookings this year



Come See for Yourself and taste the flavours of Jamaica in 2026.

Stay tuned as we will be launching another exciting Christmas campaign soon, giving all agents a chance to take part and win even more festive prizes!

These videos may be shared on your social media channels in their original format. For any changes, edits, or adaptations, you must contact the Jamaica Tourist Board to obtain written approval.

“We do big things here. Come see for yourself.” — Usain Bolt, Global Tourism Ambassador invites you to experience Jamaica’s bold and vibrant spirit.

“Jamaica Is…” is a six-part documentary series by the Jamaica Tourist Board, showcasing the heart and soul of Jamaica.

Each episode highlights one of our six resort areas, featuring local Jamaicans, excursions, and unique experiences to help you sell Jamaica with confidence.

This episode explores Ocho Rios. Follow our YouTube page to catch the rest of the series as it’s released.

Come see for yourself!

The Jamaica Tourist Board is proud to have collaborated with Demarco on the song and music video “Hello.” A vibrant celebration of Jamaica’s beauty, rhythm, and spirit.

The video showcases everything from sun-kissed beaches to lush green hills, blending smooth vocals with irresistible dancehall energy.

www.visitjamaica.com