I finally got around to it - I bought Michael Katz's book - It Sure Beats Working

I just got back from a family trip to Philadelphia. Soon after I got off the plane I was faced with soft pretzels. They are everywhere in Philadelphia - and I did not hesitate! The trip was a great time (my Sister's daughter's bat mitzvah!) and I came away refreshed and ready to make it through the rest of Winter in Portland. Why am I telling you this? It's part of what Michael Katz talks about in the book mentioned above - sprinkling in details about your life when you reach out to customers and clients (see Lesson 4: Humanize Your Interactions ). Making your interactions more human is a key factor in his success and you experience it in every newsletter he sends.

I've been enjoying this Spring - I've picked up a couple new clients and continue to work with many I've been with for years.

New: Lucky Mojo Curio Co. in Forestville, CA
2 years: Fern Kitchen , Portland, Oregon
5 years-ish - Alberta Rose Theatre , Portland, Oregon

I'm so grateful to these and other companies who trust me with their newsletters. It's also been interesting to me to see how businesses change over time - including mine !

I want to mention that the main tool I use - and how you're reading this newsletter - via Constant Contact - is having a 50% off of 2 months sale - which will end at midnight 3.16.18. You can always start with a 2-month free trial , too. I have all sorts of support for you if you'd like to get started down this path.

Sometimes it makes sense to start something before you think you're ready. For instance, I wish I'd bought Michael's book 8 years ago when I started my business - in 8 years you might wish you'd started a newsletter today :) This is one of those instances where you don't want to put off until tomorrow something you can start today :)

Here's to your success!


Albert Kaufman
Philly soft pretzels