Introduction to Search Engine Optimization Marketing Strategies, Tools & Tactics

November 6, from 9:15 - 9:45 AM

Join Elissa Mitchell from Corporate Communications, Inc. on Wednesday November 6th at 9:15 AM, and hear the key components to creating a successful search engine optimization strategy for your website and recommended tools for doing this. This webinar will include easy-to-implement basics as well as ongoing strategies, and will discuss the current trends in this ever-changing industry.

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Wednesday Webinar Recap: New Yorkers: Plan for Vacation Day! 

Last week, NYSTIA's Bob Provost, featuring Kayla Lloyd and Silvia Marin from BBB&G Integrated Marketing, shared how you can get involved in NYSTIA's new campaign encouraging New Yorkers to use their PTO right here in New York State. Check out our recap and recording here where you can access the tools and content already prepared for you in the online toolkit provided by BBG&G Integrated Marketing.

After all, an additional 12 million days of travel could mean a $1.9 billion boost for local tourism. Help turn unused paid time off (PTO) into increased holiday travel in New York State!

NYSTIA Virtual Holiday Party

December 18, 2025 at 3 PM

Door prizes, networking & fun! Save the date - details coming soon!

• NEW MEMBER RESOURCE: 2023 Economic Impact - How Tourism Drives Success in New York State & Your County!
• An additional 12 million days of travel could mean a $1.9 billion boost for local tourism. Take Action! Join our statewide initiative!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Last week, Secretaries Blinken and Raimondo announced ambitious goals for travel in 2025, including the addition of one million visa appointments worldwide. “The administration’s actions are in the best interest of our country and our economy, especially as we prepare to host World Cup games in 11 U.S. cities that will attract as many as 6 million international visitors to the United States, as well as other major upcoming events." said U.S. Travel Association President & CEO Geoff Freeman.

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The Empire State of Pride Conference, New York State’s inaugural conference for Pride organizers, will be held on Friday, November 8th in Syracuse. This one-day event is designed to support the LGBTQ community across the state by offering opportunities for learning, networking, and collaboration among organizers and advocates...

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All are welcome to the 2024 Canal NY Annual Meeting, hosted at the Irish Cultural Center of the Mohawk Valley on November 15, 2024. If you're not not already a member, attending is a great  way to find out more about Canal NY! Learn about the 2025 Erie Canal Bicentennial & 2025 World Canal Conference updates, as well as the “Seneca Chief” project details.

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Registration is officially open for the World Canals Conference 2025 (WCC 2025), a gathering of inland waterway experts, enthusiasts, and stakeholders from around the world, happening on September 21-25, 2025, in Buffalo, New York. This year's conference holds special significance as it coincides with the Bicentennial of the opening of the original Erie Canal, one of the world’s most iconic waterways, commemorating its pivotal role in shaping the economic and social landscape of the United States.

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This past Friday, Parks & Trails New York (PTNY) and partners released a new Economic Impact Report highlighting the crucial role our State Parks play in New York State's economy. Using one year of data from January 2021 to December 2021, the study finds that New York’s State Park System, due to substantial multi-year increases in visitation, is now a major anchor for the New York State economy.

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Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced from over 270+ travel and entertainment data partnerships such as Marriott, Choice, Wyndham, Kayak, OpenTable, Ticketmaster, and more!

With the power of their data sources, Adara helps you acquire new high-value visitors/customers and activate repeat visitors/customers through managed media campaigns, all while showing ROI through observed hotel booking revenue or in-market credit card expenditures captured from exposed users to your campaign.



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Drive visitation and increase visitor revenue! With a 50% match in media value from Sojern, your destination is eligible to receive a 2:1 value on your investment towards a digital campaign focused on travel intenders. Through their robust data partnerships, AI and machine learning technology, Sojern identifies travel intenders at key points in their booking journey to put the right message in front of the right audience at the right time. Sojern is proud to work with destinations around the world to boost bookings and increase revenue!

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No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.