Evoque is a boutique firm that specializes in strategic communications and marketing for government and nonprofit organizations. We focus on helping our clients educate and engage with their diverse stakeholders on critical topics like water, energy and infrastructure. Our strategic and multidisciplinary approach focuses on generating measurable behavior changes that make a lasting impact. We are a certified Minority and Women-Owned Business Enterprise (MWBE) firm.
Outreach + Education + Events
Standley Lake
Standley Lake
Standley Lake Reservoir: Provides Water Storage for Westminster, Thornton and Northglenn
Dear colleague,
Happy new year! We hope 2021 is off to a great start for you. Now that the holidays are over, it's time to get back to work and back to reality... This includes facing the hard truth that the drought here in Colorado is not going away anytime soon.

Did you know 2020 finished as Denver's eighth driest year in 149 years of recorded history? Denver International Airport received less than 9 inches of precipitation last year, which is just 60% of our average annual rainfall.

If you've driven past our local reservoirs lately, like Chatfield or Standley Lake, you've seen the low water levels that seem to be dropping even faster than normal. With little new precipitation forecasted this month, it is increasingly clear that we need to act now.

Don't wait until water restrictions are here; start communicating with your customers now about the ongoing drought and the need to be more water efficient starting now. Think about it from your customers' perspective: would you rather be blindsided in March with water restrictions, or would you rather your water provider start communicating with you now so you can begin preparing?

Read on to learn more about the drought status and how Evoque can help your utility develop an effective drought communications initiative.

Natalie J. Miller & Jessica H. Ouwerkerk
Colorado Drought Conditions Persist with 76% of the State in Extreme or Exceptional Drought
The U.S. Drought Monitor currently shows three-quarters of Colorado in Extreme or Exceptional Drought (the two highest tiers in their rating system) with no end in sight.

According to the Drought Monitor, potential impacts specific to Colorado at D3 Extreme Drought include:
  • Worsening pasture conditions
  • City landscapes dying
  • Large fires
  • Fish kills
  • Grasshopper/insect infestation
  • Extremely low reservoir levels
  • Mandatory water restrictions

At D4 Exceptional Drought, additional potential impacts include:
  • Dust storms and topsoil removal
  • Large agricultural losses
  • Large recreational losses

Having worked in-house for water utilities, we understand the hesitation to alarm customers unnecessarily. However, present conditions warrant action now.

At Evoque, we have successfully helped utilities like yours develop effective drought communications initiatives that contributed to significant reductions in urban water use while maintaining customer satisfaction. Let us help your utility develop a drought communications plan that outlines what you should be doing now and in coming months as conditions change. Read on to learn about our drought communications packages or contact us for a custom solution that fits your needs!
US Drought Monitor- CO
Evoque Drought Communications Packages
To make it easy for our clients, we've created three different drought outreach packages. The basic package include essential items like a drought communications guide, newsletter article or press release, custom outreach material (fact sheet, infographic, etc.) and social media content.

The full package includes a complete communications plan, key messages/talking points, custom campaign logo and tagline, email to customers, additional branded materials, website content, and a full 12-month social media calendar with posts.

All of our packages can be customized with additional add-ons (or substitutions) to meet your organization's unique goals.

We invite you to review our packages by clicking on the link below. Just shoot us an email or give us a call if you would like to chat with us!
(949) 274-6492 or (714) 496-0839