Happy new year! We hope 2021 is off to a great start for you. Now that the holidays are over, it's time to get back to work and back to reality... This includes facing the hard truth that the drought here in Colorado is not going away anytime soon.
Did you know 2020 finished as Denver's eighth driest year in 149 years of recorded history? Denver International Airport received less than 9 inches of precipitation last year, which is just 60% of our average annual rainfall.
If you've driven past our local reservoirs lately, like Chatfield or Standley Lake, you've seen the low water levels that seem to be dropping even faster than normal. With little new precipitation forecasted this month, it is increasingly clear that we need to act now.
Don't wait until water restrictions are here; start communicating with your customers now about the ongoing drought and the need to be more water efficient starting now. Think about it from your customers' perspective: would you rather be blindsided in March with water restrictions, or would you rather your water provider start communicating with you now so you can begin preparing?
Read on to learn more about the drought status and how Evoque can help your utility develop an effective drought communications initiative.
Natalie J. Miller & Jessica H. Ouwerkerk
