Spring Newsletter

Equipment update!

We just received a shipment of 250 gorgeous black and gold chairs with a birch filigree design in the seat. These beauties have a high weight rating and are easy to deploy. We are ready to set and host your next special event.

Dining room set in the main ballroom with full bar.

The Living Room Ballroom can seat up to 240 guests seated at dining rounds or 268 in family style dining. The room is appointed with sound panels, professional lighting, choice of white chiffon, white poly, black banjo, or black velvet draperies, a 16 foot by 8 foot stage, sound equipment, air conditioning, two entrances, and a roll up commercial garage door. Our satellite rooms make a great space for a full buffet, guest registration, additional bar, break out meeting, or vendor area.

Event Trends in 2023

With in person events becoming the norm again, and the switch away from the virtual environment, there is a race for mid-sized event venues once again in metro areas. The Den has already had to enact waiting lists for some premium weekend dates. One way to tackle the reliance on weekend dates is to shift your event format to a casual event vibe with a cocktail reception or a picnic lunch platform on a weekday. There is also an intense focus on cost saving methods right now, and The Den helps our guests to actualize their event vision without added bulk and fluff.

Consider these event trends for 2023 and early 2024.

• Add brand lighting and effects. Move away from a tedious background rolling slideshow and enhance your space with personalized logo gobos, video projection mapping, or specialized moving heads to create a dynamic ever changing atmosphere with your brand colors on showcase.
• Let the venue handle your box office. Event management companies may tack on hundreds or thousands of dollars to setup an event ticketing and guest check in platform for your event. Let your venue handle these services - they are already staffed and equipped for this and can typically do so without adding too much expense to your event.
• Design your event with ESGs in mind. With Environmental, Social, and Governance policies at the forefront of your event design, you are reducing waste, consumption, and costs from the beginning of your planning cycle. Let your venue help to guide you on their environmental policies and practices and partner with your organization on DEI access to your event which may improve ticket sales and media coverage for your event. Registrants look for eco-friendly and sustainable events that are inclusive and employ and partner with the local community and nonprofit social organizations.
• Your employees want to be celebrated. Let your event cover all the basics, sure; the successes of the company over the past year, the successes and diversification of your brand(s), and most importantly, celebrate the hard work of all your people who got you there. Sometimes adding an element of entertainment, door prizes, or even treats to your event can go a long way to showing your appreciation.
• Use pre-event engagement to increase excitement and build momentum for your event. A few pre-event engagement ideas are:

1. Create a dedicated event hashtag and promote it across all of your social media channels and event microsite.
2. Run pre-event contests or challenges on social media and your microsite.
3. Create a mobile event platform and send out engaging emails and push notifications with relevant content about the main event, performers, speakers, and vendors attending your event.
4. Include clickable and engaging facts, stories, and visuals on your microsite or mobile activity feed.
5. Create live Q&As with influencers or industry experts and share across your mobile and social platforms.

Upcoming Shows