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A Milestone Birthday, a New Look, and a Renewed Commitment to our Industry
As WCA celebrates its 70th anniversary, we reflect on a journey that began in 1955 and has grown to support carwash professionals across 12 western states and provide education without borders.
During last year’s strategic planning session, the Board of Directors embraced the next chapter by unveiling a refreshed, modern brand identity. Central to this evolution is our new tagline: "Wash. Connect. Achieve." These three words embody our commitment to leading the industry, fostering connections, and empowering operators with education and solutions for success.
As we move towards the exciting events at The Car Wash Show, you will see our brand evolution continue as we look to successfully support the industry for another 70 years and beyond.
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