Hate to wait and love to save? E-Z(PASS) DOES IT.
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Like a lot of us, COVID has taken quite a...well, toll on the Maine Turnpike Authority—just as the MTA was undertaking major upgrades, such as its new open-road tolling plaza in York. So, for the first time in nine years, tolls have been adjusted as of November 1st. The MTA turned to Burgess for a campaign to announce this change, and especially the good news: having a Maine E-ZPass can save you enough to offset most of the increase!
Our five-week campaign includes radio spots, digital ads across the Internet, signage at tollbooths (below), rack cards at Visitor Centers, and a new home page at www.EZPassSaves.com.
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TransitTogether is
NOW ON TV!
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This :30 TV spot featuring our original “All Aboard!” song broke earlier this month, extending our TransitTogether campaign from radio and online, where it’s been running for several months. The campaign is designed to get people back on southern Maine's network of buses, trains and ferries, to save the hassle and cost of driving and parking, while lowering your carbon footprint. Visit TransitTogether.org to learn more!
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MEET LEIGH MILLER, Digital Media Maven
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Leigh Miller (second from left) and her family enjoy a wintry day at Portland Headlight. |
After several months freelancing with Burgess Advertising on several projects, Digital Media Specialist Leigh Miller has joined our staff—actually, rejoined us, having interned here early in her career.
She brings more than 20 years of marketing experience to her new role, specializing in digital strategy, planning, buying and analysis for brands such as AARP, Biogen, Ascensus 529 Plans and Launch Trampoline Park. Originally from Maine, Leigh did what so many do: moved away to establish her career, then moved back (from the DC area) to enjoy our climate and coastal living.
Leigh lives in Cape Elizabeth with her husband, Brian, and three children, who are all super-fans of Maine’s many seasonal outdoor activities.
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Dear Friends,
Through all the turmoil of the past two years, one thing that hasn’t changed is our commitment to make this a season of giving— giving thanks for all we have, and giving materially to individuals who are not as fortunate as we are.
I encourage each of you to try to give locally this year. Wherever you live, in Portland or Wytopitlock, there are people near you who are struggling to feed a family, pay the rent, put gas in the car. They may not show it, but their need is stressful and scary. Many people are also struggling to connect to the rest of us because of the pandemic or many other reasons.
Giving locally connects you to your community—which can be as rewarding to yourself as to others. So make a real difference in your giving this year: take a look next door first!
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