Like a lot of us, COVID has taken quite a...well, toll on the Maine Turnpike Authority—just as the MTA was undertaking major upgrades, such as its new open-road tolling plaza in York. So, for the first time in nine years, tolls have been adjusted as of November 1st. The MTA turned to Burgess for a campaign to announce this change, and especially the good news: having a Maine E-ZPass can save you enough to offset most of the increase!

Our five-week campaign includes radio spots, digital ads across the Internet, signage at tollbooths (below), rack cards at Visitor Centers, and a new home page at