Visual 1st Perspectives


February 26, 2024

Photo & Video Industry News

 

BRIA. Raising $s. Congratulations to BRIA AI, last year's Visual 1st Best Technology Award winner, which announced it has raised $24M in a Series A! BRIA licenses more than a billion images from 18 stock providers for its GenAI creation platform. It plans to use the money to expand globally and build out text-to-video generation capabilities.

Analogous to Spotify, BRIA charges its customers for access to the platform and shares revenue with the content owners. Each time BRIA generates an image, it displays the original licensed images that contributed data toward that output and accounts for how much came from each.


Google Gemini. Generating AI images is a hornet’s nest. After Google has previously been burned by its AI generating tools’ biases (classifying Black men as gorillas, for instance), the company has now paused its Gemini’s ability to generate images of people after user complaints of historical inaccuracies and overly “sensitive” responses. 

Apparently, Gemini refused to generate images for prompts like “show me images of only women” or “show me images of only men,” asserting such images could “contribute to the exclusion and marginalization of other genders.” Gemini was also loath to generate images of people identified solely by their race — e.g. “white people” or “black people” — out of ostensible concern for “reducing individuals to their physical characteristics.”


Open AI. AI video generation that knocks your socks off. It has been more than a week now but the tech world is still swooning over the quality of AI-generated video examples generated with Sora, OpenAI’s new AI-generated video model. How about this prompt that generated a gorgeous video that you can view here? “Beautiful, snowy Tokyo city is bustling. The camera moves through the bustling city street, following several people enjoying the beautiful snowy weather and shopping at nearby stalls. Gorgeous sakura petals are flying through the wind along with snowflakes.” 

Sora is powered by a version of the diffusion model used by OpenAI’s Dalle-3 image generator as well as the transformer-based engine of GPT-4. But what makes Sora unique is its understanding of time and physics, which enables it to create not only more coherent videos than previous video generators, but also 3D worlds.

What’s next? Reportedly, the ability to generate videos from a single image or a sequence of frames.

 

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Stable Diffusion. V. 3 AI image generation. Not to be outdone by the mindshare OpenAI is getting with Sora, Stability AI made an early announcement of V. 3, Stable Diffusion’s most powerful version of its image-generating AI model, which will be based on a new diffusion transformation architecture similar to the one used in Sora. The new model is said to provide improved image quality and better performance in generating images from multi-subject prompts. It will also provide significantly better typography than prior Stable Diffusion models, as well as support for video input and generation.


Profoto. Ecommerce photography automation. Past Visual 1st Best of Show winner Profoto launches Elevate, its first ecommerce photography automation solution that combines the photography studio automation tools derived from the company’s StyleShoots acquisition with Profoto’s signature creative lighting tools.


Fighting Deepfakes. Call for legislation. As of this writing, more than 1,000 tech industry and other folks have signed an open letter calling for legislation to battle deepfakes. The initiative defines “deepfakes” as “non-consensual or grossly misleading AI-generated voices, images, or videos, that a reasonable person would mistake as real.” Signatories include leading international experts in technology, AI, digital ethics, and child safety, as well as entertainment professionals and academics.


***For an in-depth discussion about technology solutions to (re-) establish trust in visuals in today’s GenAI world, join our “Re-establishing Trust in Visuals: Untangling the potential solutions” streamed Spotlight on April 10. Speakers to be announced soon.***

 

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