It’s the Season of Gratitude: Our 2020 Silver Linings + Castle News

INSIGHTS UNFORTUNATELY...FORTUNATELY

We’re constantly reacting to life’s twists and turns—2020 is proof of that!

If you’ve ever worked with our SVP Keri McIntosh, you’ve heard her say, “unfortunately…fortunately,” a sentiment inspired by her favorite childhood story about a boy who overcomes obstacles, Fortunately, by Remy Charlip. The moral of the story: There’s often a silver lining to every snag, hurdle or problem we face.

It’s been a year of weighty national and global issues and related personal challenges. Check out our team's “unfortunately…fortunately” sentiments for 2020. We hope you’ll be inspired to find your own this season of gratitude.

MORE INSIGHTS

It’s been a crazy year for our industry, too. Here are our professional silver linings:

Unfortunately…The news cycle has never been more crowded than in 2020.

Fortunately…We know how to make sure our clients' messages are heard.

CRISIS

Unfortunately…Businesses are facing multiple potential crises all at once.

Fortunately…They're increasingly interested in planning ahead to mitigate risk.

EVENTS

Unfortunately…We can’t meet in person right now (and putting people together is in our DNA).

Fortunately…Virtual events allow us stay connected until we can meet face to face again.

SOCIAL

Unfortunately…Social media can divide us.

Fortunately…Social media can spark a movement.

MARKETING

Unfortunately…There’s so much electronic noise and clutter to cut through these days.

Fortunately…We have a magic bulldozer (and her name is Deb).

WELCOME NEW CLIENTS

CASTLE FAR & WIDE

BOSTON / THE AGENCY

So many of you have sent us congratulatory messages in reaction to our recognition as a Forbes Best PR Agency. We’re on cloud nine over this—and even more so by your response and support. Thank you!

ATLANTA

Our strategic communications and issues management footprint continues to expand domestically and abroad. We’re currently supporting clients in 19 U.S. states, the U.K. and Greece. With regular flights across the Atlantic (via Zoom, of course), we’re guiding clients over morning coffee and afternoon tea—sometimes simultaneously.

MAUI

Hawaii recently relaxed its mandatory 14-day quarantine policy for visitors. We're excited to welcome you back to our beautiful shores and ask for your ‘kokua’ (help) to keep Hawaii safe. Read current rules about traveling to Hawaii as restrictions vary by county.

PUBLIC RELATIONS GLOBAL NETWORK

We share the honor of being a Forbes Best PR Agency alongside eight of our PRGN affiliates: Three Box Strategic Communications (Dallas), Landis Communications Inc. (San Francisco), LCWA (Chicago), The Hoyt Organization (Los Angeles), The Conroy Martinez Group (Miami), S&A Communications (North Carolina), Buchanan Public Relations (Philadelphia) and The Fearey Group (Seattle).

What is PRGN? We’re a connected network of 50 hand-selected public relations firms servicing key markets around the world. PRGN agencies offer the “boots-on-the-ground” savvy of a local public relations agency, yet on a global scale.

GRATITUDE

We’re very fortunate for this community! From all of us at Castle, we wish you a happy, healthy and safe season of gratitude with many "fortunately-filled" moments.

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The Castle Group 2020 Issue 04