We’re constantly reacting to life’s twists and turns—2020 is proof of that!
If you’ve ever worked with our SVP Keri McIntosh, you’ve heard her say, “unfortunately…fortunately,” a sentiment inspired by her favorite childhood story about a boy who overcomes obstacles, Fortunately, by Remy Charlip. The moral of the story: There’s often a silver lining to every snag, hurdle or problem we face.
It’s been a year of weighty national and global issues and related personal challenges. Check out our team's “unfortunately…fortunately” sentiments for 2020. We hope you’ll be inspired to find your own this season of gratitude.
It’s been a crazy year for our industry, too. Here are our professional silver linings:
Unfortunately…The news cycle has never been more crowded than in 2020.
Fortunately…We know how to make sure our clients' messages are heard.
Unfortunately…Businesses are facing multiple potential crises all at once.
Fortunately…They're increasingly interested in planning ahead to mitigate risk.

Unfortunately…We can’t meet in person right now (and putting people together is in our DNA).
Fortunately…Virtual events allow us stay connected until we can meet face to face again.

Unfortunately…Social media can divide us.
Fortunately…Social media can spark a movement.

Unfortunately…There’s so much electronic noise and clutter to cut through these days.
Fortunately…We have a magic bulldozer (and her name is Deb).
So many of you have sent us congratulatory messages in reaction to our recognition as a Forbes Best PR Agency. We’re on cloud nine over thisand even more so by your response and support. Thank you!
Our strategic communications and issues management footprint continues to expand domestically and abroad. We’re currently supporting clients in 19 U.S. states, the U.K. and Greece. With regular flights across the Atlantic (via Zoom, of course), we’re guiding clients over morning coffee and afternoon tea—sometimes simultaneously.
Hawaii recently relaxed its mandatory 14-day quarantine policy for visitors. We're excited to welcome you back to our beautiful shores and ask for your kokua’ (help) to keep Hawaii safe. Read current rules about traveling to Hawaii as restrictions vary by county.
We share the honor of being a Forbes Best PR Agency alongside eight of our PRGN affiliates: Three Box Strategic Communications (Dallas), Landis Communications Inc. (San Francisco), LCWA (Chicago), The Hoyt Organization (Los Angeles), The Conroy Martinez Group (Miami), S&A Communications (North Carolina), Buchanan Public Relations (Philadelphia) and The Fearey Group (Seattle).

What is PRGN? We’re a connected network of 50 hand-selected public relations firms servicing key markets around the world. PRGN agencies offer the “boots-on-the-ground” savvy of a local public relations agency, yet on a global scale.
We’re very fortunate for this community! From all of us at Castle, we wish you a happy, healthy and safe season of gratitude with many "fortunately-filled" moments.
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The Castle Group 2020 Issue 04