May Travel Update

This May, JCDecaux Airport is sharing key updates for brands and partners, including:

• OOH is driving awareness during Formula 1's Miami Grand Prix

• Announcing our latest digital inventory expansion

• Advertisers are jumping off the screen with our 3D anamorphic opportunities

• Orlando International Airport's record breaking traffic beats out 2019 numbers

News and Noteworthy

Popping Out of the Screen

Anamorphic ads, known for their captivating, larger-than-life nature, are highly effective in OOH advertising:

Studies show 3D creatives garner +30% visual attention compared to 2D.

Sipping Silver in the Stands

Heineken is targeting Coachella and Formula 1 attendees with airport advertising at LAX and MIA. With 9 airports in major markets across the county, our networks reach a wide variety of popular events.

Keeping Healthy in Florida

Advent Health advertises across Orlando International Airport, establishing trust amongst families visiting the world's most famous theme parks.

Driven by OOH

The Miami Grand Prix- and it's 270,000 attendees- bring a plethora of advertisers from different categories to advertising networks at Miami International Airport!

New OOH Opportunities

Welcome to the new gateway to Orlando! MCO's latest expansion, Terminal C, brings state-of-the-art technology, expanded domestic and international capacity and new digital OOH to the market.

MCO's impressive digital transformation is the latest and most significant of JCDecaux's inventory expansions. Check out our brochure to explore these iconic opportunities!

Travel by the Numbers

For the first time ever, Orlando International Airport has exceeded 5 million monthly passengers, breaking March 2019's previous record by 480,000.

As services to destinations around the country were renewed/resumed, the average daily number of aircraft operations over the last 12 months also surpassed 1,000 flights per day for the first time.

Aviation Updates

• The recent Q1 2023 update to Skift's U.S/ Travel Tracker has found that 95% of travelers will not cut their travel budgets despite price increases.

• JCDecaux Airport operates six of the top ten busiest international airports in the world!

• Delta have reopened their flights between Los Angeles International Airport and Paris Charles de Gaulle Airport strengthening both airports' portfolio.

• The rise in blended travel has led to a substantial increase in membership for American Airlines' loyalty program, AAdvantage, with a 60% increase in new accounts compared to four years earlier.

OOH in Motion

Experientials

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