February Travel Update

This February, we're sharing key updates for brands and partners, including:

• Why luxury watch manufacturers leverage both direct and programmatic campaigns
• Newsletter subscriber exclusive: special pricing available for our Chicago exteriors
• Rideshare recap: THE car rental campaigns taking over airport advertising
• A sampling success story from luxury skincare brand La Mer

Exclusive Media Deals

Chicago O'Hare Ambassadorial Exteriors

For a limited time only, we're offering special pricing for our supersized Chicago International Airport exteriors, available only to our email newsletter subscribers!

Reach out to your representative today for more information.

Travel By The Numbers

Airline industry expert, IATA, increases their 2024 global air travel volume to 4.7 billion, an increase from 2019's 4.5 billion. Changing travel habits- like the 1-in-3 travelers who say they're traveling more than pre-pandemic- are driving this increase.

News and Noteworthy

Lunar New Year Airport Advertising

La Mer launches a targeted Lunar New Year advertising campaign in LAX's Terminal B, aiming directly at Chinese travelers known for their high duty-free spending.

Watch Luxury Soar: Airport Advertising for LVMH

LVMH luxury watch brands leverage broad coverage programmatic networks and iconic digital sites during Miami Watch Week.

SIXT's Out Of Home Drive

With a bold airport out-of-home campaign, SIXT is navigating the competitive U.S. car rental market, leveraging strategic airport placements to expand its presence and captivate millions of travelers.

Unpacking Mobile Phone Airport Advertising

Samsung is advertising across JCDecaux's digital airport out-of-home screens to promote their new devices and reach tech enthusiasts.

OOH in Motion

Blockbuster Domination at LAX

During the bustling holiday season, Universal leveraged OOH to debut its animated spectacle to travelers nationwide.

Rideshare Category Showcase

Rideshare and car rental companies continue to be a growing sector, leveraging OOH airport advertising to promote their services.

Aviation Updates

• In 2023, Dallas Fort-Worth Airport, recognized as the world's 5th busiest, broke its all-time passenger record by hosting over 80 million travelers, marking a milestone year in the airport's 50-year history.

• Frontier Airlines' newly launched national program for business travelers, coupled with its recent expansion to 38 airports through new routes, aims to cut corporate travel costs as business trips return to pre-pandemic levels.

• LAWA celebrates topping out of LAX's Midfield Satellite Concourse (MSC) South, which will add approximately 150,000 square feet and eight gates to the airport.

• Atlanta-Orlando named the busiest US air travel route with 298,782 travelers in January 2023. Delta offered more than 189,000 of those seats during the month; more than twice the number of its three direct competitors combined.

• In 2023, the United Nations reported a remarkable 1.3 billion international arrivals. This year, it's anticipated that this figure will exceed 2019 levels, driven by an unraveling of pent-up travel demand and enhanced global connectivity.