In our October newsletter:

• Reach millions at iconic festivities to kick off the winter holiday season, including the 100th Annual Macy's Thanksgiving Day Parade.

• Basketball is back! Target NBA arenas ahead of and during home games to reach die-hard fans where they are.

• Boston is a key market for B2B advertisers to influence corporate leaders.

...and more!

OOH Opportunities: New York City and Chicago

Target racers, spectators, and volunteers along the route and across the city during one of the world's most iconic marathons. Align your brand with athletic excellence and engage race attendees ahead of, during, and after the race.

Amplify your brand ahead of and during the 100th Annual Macy's Thanksgiving Day Parade, targeting an estimated 3.5M spectators at eye level.

Celebrate the start of the winter holiday season alongside upwards of 1M spectators during the Wintrust Magnificent Mile Lights Festival.

News and Noteworthy

B2B Advertisers Connect with Boston's Business Scene

Business-to-business (B2B) brands are leveraging JCDecaux's Boston street furniture to target professionals where they work and strategize for business success.

Street Furniture Ads Reach Changemakers and Industry Leaders

Top advertisers are leaving a mark during signature events like Climate Week NYC and Dreamforce in San Francisco.

NYFW Brands Own the Street with OOH

Leading fashion brands take to OOH to unveil their latest collections during NYFW, amplifying brand awareness and action amid one of the world's premier fashion events.

Campaign Highlights

Peloton

New York City and Chicago

Lincoln

Chicago

Programmatic DOOH: NBA Home Openers

REACH AND INFLUENCE BASKETBALL FANS NEAR ARENAS AND CELEBRATORY HOTSPOTS ACROSS THE CITY

New York Knicks: October 20

Madison Square Garden, NYC

Brooklyn Nets: October 21

Barclays Center, NYC

Boston Celtics: October 23

TD Garden, Boston

Chicago Bulls: October 24

United Center, Chicago

Heavy-up During Home Games

Increase SOV as fans arrive and leave the arena.

Unlimited Creative Rotations

to maintain relevant, timely messaging that resonates.

Leverage Dynamic Content

including countdowns and live sports scoring.

Market Updates

• New Brick-and-Mortar Retail: In Boston, top sports apparel brand Brooks Running will open its first Massachusetts location in Back Bay this week. In New York City, Hermès puts down roots in Williamsburg and Victoria Beckham opens its first American store in SoHo, while Moncler opens its largest ever global flagship on Fifth Avenue. Meanwhile, Los Angeles Apparel, the successor of American Apparel, will open its first San Francisco location in Union Square. And in Chicago, Lululemon signs a 12,000 sq ft lease at Chicago’s Tribune Tower on the Magnificent Mile.

• New Corporate HQ: In Chicago, Morningstar will relocate its global HQ to the Thompson center in 2028. Fidelity Investments brings over 3,000 employees to Boston’s Seaport district as it establishes official HQ, and industrial software company Velotic expands its presence with a new global HQ. Meanwhile in San Francisco, AI startup Sierra announces another lease expansion after quadrupling its HQ last year in a 300K sq ft deal. 

• Office Occupancy: San Francisco office visits surged 7% year-over-year in August, outpacing the national average. More than 10M sq ft of leases were signed across Manhattan, making this year the most active year since 2000, according to Colliers.

• In Other News: Conde Nast Traveler has named Chicago the best big US city for the 10^th consecutive year. A new study from StreetLight proves the average Boston resident walks about 530 miles per year, 3.5 times the national average.