With its scenic beauty and welcoming spirit, North Carolina has a special place in the hearts of residents, visitors and business leaders alike. Conversations with the people who know and love North Carolina helped us define the qualities that make the state so inspiring, and create the new expression of the North Carolina brand. The logo symbolizes the brand by focusing on the longleaf and other pine trees, a reflection of North Carolina's strong roots and continued growth. The colors move from green to blue, mirroring the diverse landscape from the mountains to the sea. The tagline
captures the excitement of being connected to a place rich in ideas and opportunities.