JPTearsheet October, 2019 Vol. XI No. 10
“Prior to the Internet, the last technology that had any real effect on the way people sat down and talked together was the table.”
–  Clay Shirky

Again and Again…
and Again
There is a saying in some sports circles about teams getting into playoffs or tournaments and losing their first games. The phrase is: one and done. Not particularly clever, but certainly descriptive.

Here’s the corollary: When creating content for your company, it doesn’t have to be one and done. In today’s communications landscape, there are so many additional options to maximize that content.

You can take a blog post and make it into a news release – and reach an entirely different audience. You can take that blog+news release and make it the feature article in a newsletter. You can take that blog+news release+newsletter article and tweet about it. You can take that blog+news release+newsletter article+tweet and turn it into a video to post on YouTube.

We could go on, but you get the idea.

It’s called re-purposing. But it’s not being lazy and just trying to re-use the same old, tired content. Allowing for some crossover, most organizations will be reaching different audiences with the different tools. What’s more, each time you re-use that content, you’re probably going to modify it somewhat to suite the new medium where you’re using it.

Each time you use it, the content – or the emphasis – may change slightly. Think about imaging. You have still images and rolling video. Each medium may treat each image(s) differently.  

It’s all part of re-purposing – getting the most bang for your buck. Your content does not have to be “one and done.”

Chinese torture.  A man in China hired virtual assassins to kill his son’s World of Warcraft character so he would stop playing.
–  QI

Power surge.  A Pennsylvania woman received an electric bill for more than $280 billion. The power company blamed her Christmas lights.
–  Fox News

Barely edible.  Customers at Paris’s O’Naturel restaurant can dine naked. If they want, women can keep their heels.
–   The Daily Mail

Red hot planet.  Parts of Mars were warmer last winter than some parts of Canada.
–   Washington Post 

Rich live differently.  People with higher incomes generally prefer their toilet paper to unravel over the roll, while those with lower incomes prefer it to go under.

Not so fake news.  Over the past 15 years newspapers have had their workforces cut by more than 50 percent – from 412,000 to 174,000. 
–   Washington Post

A clear advantage.  More than two-thirds of U.S. presidential elections have been won by the taller candidate.
–  Texas Tech University

Native tongues.  There are more English-speaking Chinese than English-speaking Americans.

Quote of the Month:
"Silence can never be misquoted."
– Calvin Coolidge

Month of the Month:

Just when you thought that October couldn’t get any busier – being Cut Out Dissection Month, Wishbones for Pets Month and National Popcorn Poppin' Month, it turns out that October 27 is also National Tight Ends Day.

Question of the Month:

The Dow Jones Industrial Average was created in 1896 by Charles Dow and originally consisted of 12 companies. Can you name even half of them? Give yourself extra credit if you know the only company of the original 12 that is on the index today.
New Age Balance Sheet.   The New York Times reported that the Congressional Budget office estimates that raising the Federal minimum wage to $15 an hour by 2025 would lift 1.3 million people out of poverty… and result in 1.3 million lost jobs.

Word of the Month:   SCURRYFUNGE – a hasty tidying of the house between the time you see neighbors and the time they knock on the door. 

Hard Hitting Lessons
A gridiron MBA? OK, maybe that’s not possible, but see how much you can learn about business from football in my book, Hard Hitting Lessons.  The subtitle says it all, “Some not-so-obvious business lessons learned from playing football.”
Most people associate football with learning things like hard work, discipline, teamwork, etc. That’s all very true. But what can you learn about business from football? According to Hard Hitting Lessons , a lot. This book will explain it all – from human resources to strategic planning and more. Yes, there’s a lot to be learned from playing football about business – and even about life itself. 

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