Inviting Company is thrilled to announce the acquisition of Julia D. Azar Designs, owned by their friends Julia D. Azar and Ellie Dooner.

Julia D. Azar is a whimsical invitation company based in Memphis, Tennessee. Julia, the namesake and artist, is widely known for her charming die-cut invitations which capture the themes of children's birthday parties. Her sweet pastel artwork for baby announcements and bridal showers has also been a favorite in the stationery market for several years.

Sarah Mitchell, Inviting Company's Creative Director said, "I am so excited to incorporate the Julia D. Azar line into Inviting Company's overall story. Julia is a beautiful artist capturing a sweet, whimsical feel with a sparkling finish that I love. I have always admired her unique talent."

Infusing life's celebrations with imaginative and joyful artistry is one of Julia's passions. Julia lovingly designed her family's Christmas cards and created her own children's party invitations for years before starting her business. She then looked to her family, her constant source of inspiration, as she developed products that share her sparkle and sunshine with a wider audience. The smashingly successful business bearing her name has been delighting consumers and retailers for years.

"We are extremely excited about this acquisition. We think it is a wonderful complement to our existing line and can't wait to see the beautiful things Julia will continue to create for us." said Pam Hatcher, President of Inviting Company.

"I am delighted to announce Inviting Company's acquisition of Julia D. Azar designs. We eagerly look forward to a new and exciting phase of the company's growth. For the past 12 years I have had the privilege of working alongside my mother Ellie Dooner. Only to my father could I relinquish the blessing of partnership with my mother as they will now pursue a shared passion for a new project."

"Inviting Company, with its gifted and capable leaders Sarah Mitchell and Pam Hatcher presents the perfect opportunity for a new partnership at the perfect time." said Azar. "Their unique combination of infrastructure and expertise will greatly enhance our ability to serve our clients by the most effective means possible."

"I am currently immersed in the creative design process for the January introduction. I look forward to seeing you at the January show!" Julia said.

Julia D. Azar will continue to fulfill orders through their facility in Memphis, TN until August 31, 2011. Starting September 1, 2011, The Julia D. Azar line will be available through Inviting Company and their retailers. Julia will continue to design for her line under the Julia D. Azar for Inviting Company name.

After September 1st, all orders, payments, and inquiries need to be made to Inviting Company:

1-888-468-4832 phone, 1-888-468-4834 fax, cs@invitingco.com

4545 West Bethany Road

North Little Rock, Arkansas 72117