Jagwar Twin
Debuts Immersive Web3 Fan Experience
Hall of Mirrors
August 11, 2022 – On the heels of the award-winning digital experience for breakout single “Happy Face” (case study here), boundary-pushing alternative artist and digital world builder Jagwar Twin has debuted a Web3 fan experience today called Hall of Mirrors, where fans, identified by their unique crown NFTs, are able to immerse themselves inside a universe of Jagwar Twin’s creation, discovering and unlocking hidden rooms holding unique 1/1 mintable Artifacts. The platform will grow as a source for fans to discover, access, and immerse themselves in the lore of Jagwar Twin as well as mint 1 of 33 NFTs of hit single “Happy Face.”
 
Fans can mint their crown and explore the Hall of Mirrors now at jagwartwin.com
 
Redefining what an “album” rollout looks like in the modern music industry, Hall of Mirrors is the 6th drop in a series of digital experiences and song mint opportunities that follow the story of Roy, a self proclaimed 33 year old failed influencer, deciding to upload himself to the internet as a way to allow himself to engage with fans 24/7. In order to access The Hall of Mirrors, fans must hold a Crown NFT in their wallet, which can be minted for free on Ethereum. These Crowns, created by Jagwar Twin’s recently created AI Saravi, act as a master key to the universe she created and reflect a fan’s engagement with Hall of Mirrors.
Fans who have been paying attention as the story continues to unfold can decipher codes and breadcrumbs left along the way to discover, unlock, and mint free 1/1 Artifact NFTs. Each NFT contains elements of Roy AKA Jagwar Twin’s life experience and journey navigating the music industry. Each time an Artifact NFT is minted, the universe expands, creating a new portal. All Fans can enter the portals to experience the Artifact’s content, be that an unreleased demo of a song, a 3D scan of a childhood item of Roy’s, a moment in Roy’s music industry journey, but only the fan who first discovers and mints the Artifact NFT will be forever listed in the room. Fans can choose to hold on to NFT as a collectible which could allow access to future drops, or choose to sell it on the secondary market.
Being an artist who desires to tell elaborate stories that fans can really immerse themselves in was difficult in the social media driven world ” English says, “but NFTs open up a whole new way to bring fans into the stories in a way that not only allows them to connect with my music and lyrics in deeper ways, but also allows fans to build core community in a way that also has the potential to financially reward them for doing what they already love to do,” says Roy. What Jagwar Twin has built is a game changer for the future of music and the artist/fan relationship.
 
Participating in Hall of Mirrors will allow fans to access real-life experiences, including the ability to listen to unreleased demos, early songs, voice notes, music videos, 3D scans of important objects from Roy’s life, never before seen artwork, poems, as well as the ability to gain access to exclusive merch collections for NFT holders, early access to show tickets, meet and greets and much more.
Credit: Josh Hubberman
Hi-Res Press Photos Available Here

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Press Contact:
Dayna Travers | Big Picture Media
 
Kalie Tomlinson | Big Picture Media