October 17, 2023

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Janette Roush, Executive Vice President, Marketing and Digital at New York City Tourism + Conventions, to speak at the

2024 NYS Tourism Conference

Janette Roush, Executive Vice President, Marketing and Digital at New York City Tourism + Conventions, will speak on ChatGPT and how tourism professionals can utilize the technology at the 2024 NYS Tourism Conference. In this session, Janette will answer questions about ChatGPT (Is the technology sentient? Will my kids use it to cheat on term papers?), and speak on how tourism marketers can save time by using this technology today. 

Review use cases that have nothing to do with content creation – from creating rubrics to writing pivot tables, there are dozens of tasks that can be simplified thanks to the organizational powers of generative AI. Whether you’re a novice or a pro, you’ll be inspired to create your account or dive into a tourism-focused AI game plan for your organization after this session!

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In This Newsletter:

2024 NYS Tourism Conference:

  • Speaker Announcement: Janette Roush, New York City Tourism + Conventions


  • Are You a Tourism Champion?

Member News:

  • Two New Magical Winter Events Announced in Lake George
  • Otsego County Residents Dodge $1,667 Additional Tax Bill Thanks to Tourism Industry
  • Key Takeaways from October 11th State of the American Traveler Webinar


  • 2023 Exposition for the Outdoor Hospitality Industry - Nov 2-5

Featured Co-Ops:

  • AMERICA Journal: Spring 2024 NYS Travel Planner
  • ITS 2023 & NYS Marketplace: There is Still Time to sign up!

Job Postings:

  • Administrative Assistant, Alon Tourism Solutions
  • Client Accounts & Fulfillment, Alon Tourism Solutions

Are You a Tourism Champion?

Join the 2024 Tourism Champions initiative to participate in 18+ travel events in five states and Canada. The utilization of Market NY grant and sponsor support is planned, enabling us to take the program to a new level. Be a part of a 16+ supplement in America Journal magazine to reach the German travel market! Learn more and SAVE $$$ with the bundled package of benefits and features.

Learn More

Member News

All News

Two New Magical Winter Events Announced in Lake George

This winter, Lake George, N.Y., will welcome a pair of magical celebrations to delight people of all ages: Winter’s Dream, a brand-new outdoor immersive multimedia experience, will unfold at the Fort William Henry historical fortress, and Winter Realms: The Wintertainment Destination that will enchant visitors with ice skating, dazzling lights, larger-than-life motifs, a sculpture park, igloos, Santa’s Village, a Polar Ice Bar, and a variety of other winter attractions!

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Otsego County Residents Dodge $1,667 Additional Tax Bill Thanks to Thriving Tourism Industry

A recent, eye-opening tourism impact report unveils a staggering reality: without the robust $352 million injected into the county by eager visitors in 2022, every household in Otsego County would be grappling with an additional $1667 tax burden just to sustain the current government revenue. 

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Key Takeaways from Future Partners (Formerly Destination Analysts): October 11th Update on the State of the American Traveler

NYSTIA's Brooke Wilson provides a recap of the October 11th Update on the State of the American Traveler from Future Partners (formally Destination Analysts). The presentation covered their research findings on travel loyalty, travel sentiment, marketing travel, community & local tourism sentiment. 

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Upcoming Events

All Events

2023 Exposition for the Outdoor Hospitality Industry

November 2-5

Event | Campground Owners of New York (CONY) | Learn more

Featured Co-Ops:

All Co-Ops

AMERICA Journal: Spring 2024 New York State Travel Planner for German Speakers

AMERICA Journal, established 30+ years ago, is the #1 German travel magazine featuring US destinations! NYSTIA members have the opportunity to feature their destination in the Spring 2024 New York State section for a discounted rate: Content will be created by America Journal's professional travel writers with your input/requests.

Deadline to sign up: December 15

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Sign Up Today for the NYS Marketplace: Curated by Alon Tourism Solutions

The pavilion managed by NYSTIA is sold out, but there is still time to sign up for the NYS Marketplace! Join us for an opportunity to present your New York State destination and/or tourism business to key international and domestic inbound travel trade buyers during ITS2023. This interactive sales opportunity is available for you to share your elevator pitch with travel trade buyers!

Learn More & Register

Job Postings

All Jobs

Two New Positions: Alon Tourism Solutions

Client Accounts & Fulfillment: This position is a full-time, challenging, and exciting opportunity in the tourism industry for an energetic individual able to work in a hands-on, fast-paced, multi-tasking environment... Learn more.

Administrative Assitant: Manages and handles daily tasks to ensure the business and team operates smoothly, efficiently as well as assisting with the organization and productivity of the company. Will also assist with all general research, data entries, managing team projects and miscellaneous duties as needed.... Learn more.

Take the 2023 Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | ITS2023 Exhibitor Package Available |

2023 Travel Show Schedule


Advancing economic responsible growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org

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