March Membership Roadshow
Effective Storytelling During the Age of Information Overload
One-Stop Inspiration Shop!
Wednesday, March 6, 2019  |   9:00 AM to 12:30 PM (CT) 
Ingleside Hotel, Pewaukee

Storytelling transcends time and barriers to offer organizations and association management professionals their best chance to cut through information overload:
  • Differentiate your content from the noise and demonstrate value to your membership as you depart from traditional messaging into telling your association's story like a pro.
     
  • Career paralysis? Learn how to interrupt the narrative of your past and take the steps necessary to tell a new story, starring you!



This program is worth 2 CAE credits.
A room block is reserved for attendees who are interested in staying at the Ingleside Hotel on Tuesday evening, March 5. Please call the hotel (262-547-0201) to request the special WSAE rate of $109.00.

Partnership
2019 Partner Package information is available!
WSAE makes it easy for you to enjoy more exposure by offering sponsorship packages that include event recognition and advertising-together! We've constructed a variety of sponsorship levels to help fit your needs and goals. Review the 2019 Partnership Prospectus

Membership Renewal
Renew your membership for 2019 
2019 WSAE membership dues renewals are open. We thank you in advance for your prompt attention and processing. All current memberships expired on 12/31/2018. Log in today to make payment under "My Transactions." 

Please keep in mind the organizational membership levels - The cost savings and additional benefits with the group memberships are worth a look if you have multiple people within your organization interested in WSAE membership. We are happy to discuss the structure and additional benefits for your organization. Contact Christina McCoy or call the office at (608) 310-7850 with any questions. 

Here's to a new year of doing great work together! 

CLICK ADS FOR MORE INFO

Upcoming Events
Webinars
As a CAE-Approved Provider, WSAE provides webinars that meet the professional development requirements needed to earn or maintain the Certified Association Executive credential. 

Thursday, January 31,  2019 from 12:30 PM to 1:30 PM (CT) 

We Want You Back: Tools to Regain Lapsed Members
Tuesday, February 12 , 2019 from 12:30 PM to 1:30 PM (CT)  

29 Tech Tools to Create Cool Content for Social Media
Wednesday, February 20, 2019 from 12:30 PM to 1:30 PM (CT)

Hiring Interns 101 - Developing a Sustainable Internship Program
Wednesday, February 27 , 2019 from 12:30 PM to 1:30 PM (CT) 


WSAE webinars are worth 1 CAE credit each.
Webinar topic ideas?
Do you have a great topic for a WSAE webinar, or know a potential speaker who would be interested in presenting? Contact Michelle Czosek  with your ideas!
2019 Executive Exchange 
2019 Spring Outing
WSAE Summit
ASAE American Associations Day
American Associations Day is March 28-29, 2019
American Associations Day is the only legislative fly-in where association professionals like you can connect with Congressional offices and share your story on important association issues. This year our issues will be the value of association meetings to the economy and society along with association tax issues.  This unique opportunity allows you, as an association professional, to create connections with policy-makers that will not only advance the association industry, but your own organization as well.

The event is open to any association executive, staff member, or leadership volunteer that is passionate about association issues and wants to make a difference, as well as meet and network with fellow advocates from across the country. Registration is free, and out-of-town attendees are eligible to receive a scholarship of up to $300 to reimburse travel costs if they visit their members of Congress. The education session on Thursday, March 28 is worth 3.5 CAE credit hours. Please note that this year the Hill visits will take place on Friday, March 29. Congress will not be in session, but this will allow Congressional staff to focus on our meetings and our message. 

Member News
Welcome new members
  • Ann Bartlett, American Academy of Cosmetic Dentistry 
  • Ally Bates, Wisconsin Bankers Association
  • Sona Camara, Wisconsin Institute of Certified Public Accountants 
  • Sandy Giese, Wisconsin Bankers Association
  • Carmella Hansen, National Funeral Directors Association 
  • Sheryl Kim, NARI of Madison, Inc 
  • Chrissy King, NARI of Madison, Inc 
  • Emily Kinzel, Wisconsin Automobile & Truck Dealers Association 
  • Gail Marquardt, National Funeral Directors Association 
  • Lori Matthews, League of Wisconsin Municipalities 
  • Rose Oswald Poels, Wisconsin Bankers Association 
  • Melissa Rasmussen, Milwaukee Marriott West 
  • Patty Rogers, Wisconsin Bankers Association 
  • Taralinda Willis, Curate
Greater Madison Convention and Visitors Bureau (GMCVB) changes name to Destination Madison 
A new name kicks off an exciting 2019

The 2019 calendar flip unveiled an exciting undertaking as the Greater Madison Convention & Visitors Bureau (GMCVB) became "Destination Madison" - a name that reflects the passion, pride and spirit shared by the people who call the greater Madison area home. 

Destination Madison reflects the changing dynamic of Madison and the types of visitors the area attracts. The name grew out of a two-year destination visioning research study that revealed Madison was a city for "seekers." The new name captures the tangible vibrancy and inherent independence found in Madison venues, events, businesses and community culture that appeals to these travelers. Destination Madison says, "seek us out and you will be amazed." 

"The move to the Destination Madison name and brand better connects our city to the travelers who visit us and the residents who call the area home," remarked Deb Archer, President and CEO of Destination Madison. "Destination Madison encapsulates our welcoming, imaginative and exciting region and inspires visitors to seek out this special place."
AMPED Association Management is Growing - Selected to Manage AEMP and AMCI

AMPED Association Management, an accredited full-service association management company with offices in Madison, Wisconsin; Metro Washington, DC; and Glenwood Springs, CO, has been selected to provide full-service management to two new clients: The Association of Equipment Management Professionals (AEMP) and the AMC Institute (AMCI).

"AMPED is excited about both partnerships, bringing on existing and new client staff for each group and helping them be even more effective in delivering services to their members. AEMP and AMCI are in growth mode which makes them a great match for us," said Lynda J. Patterson, FASAE, CAE President and Owner of AMPED.
Brag a little bit - Let us help spread your good news!
Did your property recently complete a renovation? Did you launch a new product or service for associations? Perhaps you received a promotion or industry recognition? Let us know! We love to help spread good news related to our industry partner members. Please send your brags to Michelle Czosek .

Professional Development
CAE Prep
WSAE, through partnership with the Michigan Society of Association Executives (MSAE), is offering professional certification exam preparation courses. Be sure to mention your affiliation with WSAE to receive a discount on registration! 

CAE prep course 
The CAE preparation programs incorporate study guides, reading comprehension questions, flashcards and practice tests. Three different CAE preparation courses are available: 
1. Full Course - the most robust course online course with weekly calls and personalized attention. 
2. Concentrated Course - an accelerated version of the full course condensed to a two-month period. 
3. CRAM Session - a face-to-face intense training session offered over a three-day period. 

All three options have been designed to offer the personalized support candidates need to be prepared for the CAE exam. Each course option offers a full-time facilitator to help candidates establish a systematic study format and provide assistance when you need it. 

The current curriculum covers strategic management; planning and research; leadership; administration; knowledge management and much more! And the best part is, the full course offers approximately 10 CAE Hours that can be applied to the Spring Exam and is offered online and with recorded phone conversations so candidates can set their own schedule. The preparation course for the Spring 2019 exam begins January, so register today! 

Certified Meeting Professional prep course 
Virtual prep course for Certified Meeting Professional exam is also being offered, which begins in March. For over a decade, MSAE has successfully helped candidates achieve their CMP designation through a classroom setting. We are now offering a five-month Spring Course Online and are ready to help meeting planners nationally! This in-depth learning experience, which aligns with the most current CMP International Standards, will help prepare candidates for the CMP Examination. 

Register online at www.msae.org or (517) 332-6723.
IOM Winter Institute
Institute for Organization Management is the U.S. Chamber of Commerce Foundation's professional development program for non-profit executives.  For over 95 years, Institute has educated association, chamber, and other nonprofit leaders across the country through its national program, highly rated curriculum and high caliber instructors. Thousands of executives have attended Institute sites across the country to strengthen their management skills, learn industry best practices, and gain a broad national perspective from peers.  Institute has helped them build stronger organizations, become stronger business advocates and better serve their members. In addition, you will earn points towards your CCE or CAE certification as Institute's curriculum is directly tied to the bodies of knowledge of both the American Society of Association Executives and the Association of Chamber of Commerce Executives.

Midwest Winter Institute will take place at UW-Madison June 9-13, 2019. The early registration deadline is April 19, after which enrollment increases $200.
 
Upon completion of the Institute program, graduates receive the IOM recognition which allows them to use the letters "IOM" in public mention and professional correspondence.  The IOM recognition signifies the completion of 96 hours of course instruction in nonprofit management and commitment to the industry.
 
For more information about Institute's curriculum, sites, and dates, visit the Institute web site and Prospective Student Toolkit  to help you gain insight into the program.
 
Are you already an IOM and have an updated job or title? Update your contact information and stay connected.

Connected Community

DISCUSSION FORUM

Member onboarding collateral: What works?
Does anyone have new member (or renewing member) materials that they'd like to show off? We're looking for some new ideas. Welcome letter? Check. List of benefits? Check. Plaques and certificates? Check. Want to find a way to package all of this together or develop something brand new. 
What do you use that works? Examples appreciated.

FEATURE BLOG ARTICLE

"The beach was too sandy" - Happy members are a nonnegotiable
I've been thinking, writing and talking a lot about Association 4.0. That's how I describe best practices in a game-changing time for the association community and across the business world. Technology is driving the most visible disruption. So, it's easy to forget that the new online community or e-learning platform you just launched is not going to make or break your success. But the members who use those systems will. Dr. Karen Bartuch's recent presentation at .orgCommunity's Solutions Day event, Making the Unreasonable Happen: The Art of Customer Service in a 24-Hour World, was a great reminder of the need to put our members first.

Careers
Career Headquarters highlight

WASBO (Wisconsin Association of School Business Officials) 
Madison 

Midwest Food Products Association 
Madison 

Wisconsin Hotel & Lodging Association 
Brookfield
Looking for a career change? Let us help.
Follow us on Twitter ( WSAEtweets ) to receive a notification every time a new career opportunity is posted to the WSAE Career Headquarters.
Legislative
Ten new Democrats added to Ways and Means
House Ways and Means Committee Chairman Richard Neal (D-MA) has announced the appointment of 10 new Democratic members to the committee. As the tax-writing committee in the House, Ways and Means has jurisdiction over many issues impacting the tax-exempt sector.
The Power of A at opening day of 116th Congress
ASAE public policy staff were part of the opening day activities as the new Congress convened this month. They also met with new Members of Congress to share Power of A messages: associations strengthen the U.S. and world, and America works best when we work together. ASAE also met key supporters of associations and discussed ASAE's priorities for 2019.
Coalition files brief in support of DOL's AHP rule
ASAE and the Coalition to Protect and Promote Association Health Plans filed an amicus brief in federal court last month supporting the Department of Labor's authority to issue its final AHP regulations last summer. The coalition's amicus brief, filed with the U.S. District Court for the District of Columbia, backs the administration's motion to dismiss a lawsuit filed by the attorneys general of 11 states and the District of Columbia that seeks to invalidate the final AHP rule

VantagePoint Magazine
Picture yourself an author!
If you are interested in authoring an article for VantagePoint, w e would love to hear any article ideas that you may have.  Bonus - you can earn CAE credits toward your certification renewal!

We are currently lining up content for the Spring 2019 issue, which will be mailed out in early- to mid-April. There is a submission deadline of March 1. 

Please see WSAE's Call for Authors web page for more information. Contact Kristin McGuine ( kmcguine@wsae.org ) with any questions. 

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