Marketing Automation Shouldn't Sacrifice the Personal Touch By Christy Vogel

Look at you, you savvy marketer! You’ve taken advantage of the tools available and automated your personalized marketing program. Now, prospects are consistently hearing from you without you even touching a button. There’s just one problem: your messaging reads like a conversation with a robot. ‘I’d like to add you to my professional network on LinkedIn.’ Sound familiar? That’s because everyone—including your competitors—is using the same canned approach.  According to The Muse,  very  few people customize their invitations. Which is unfortunate because that quick little message can have a big impact on   ...[ read more ]

Super Quick Case Study

Introduce a LinkedIn automated campaign into your marketing plan and you could see big results fast. Marketing Direction began utilizing LinkedIn to reach potential prospects in April 2019. In just one short month, meetings went from one-two per month to three-five per WEEK!

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They Say / We Say

Put Customer Testimonials to Good Use Are you capitalizing on customer testimonials? Every company—no matter the industry—can benefit from reviews from their biggest fans. Not only are these endorsements an effective way to promote your brand, they’re also budget-friendly. Highlighting customer or client insights can help your business stand out amid the myriad of marketing messages inundating today’s consumer. “Leveraging customer stories allows the people who are already fans of your company to advocate for you on your behalf in a way that feels more authentic,” explains Kelly Chase, director of content marketing at Fracture . Testimonials are also a great way to earn the trust of future customers, says Traci Tucker, Senior Lead Marketer at Marketing Direction . “Crafting interesting messages utilizing online reviews posted to your company website or social media pages adds clout to your product or service and validates the benefits of purchasing it.”

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Thank you to all of our clients for helping to get 2020 off to a fantastic start!

Know a Marketing Rock Star? We're growing and are also always looking for expert marketing team members. If you know someone, please ask them to check us out here . Don't Keep Us All To Yourselves! As outsourced marketing experts, we can help all kinds of businesses build a marketing program from the ground up, or power up an existing effort. If you know someone who could use our expertise, contact Christy .

Ready to boost your marketing efforts? Call or email us to start the conversation! Marketing Direction • 888.417.9444 • info@marketingdirection.com www.MarketingDirection.com

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