STARK COUNTY CONVENTION & VISITORS' BUREAU
JANUARY 2021 CVBuzz
MARKETING ROUND-UP
Stretch your 2021 marketing dollars with cooperative advertising partnerships and free promotions. Below are a few of the marketing opportunities available with Visit Canton to start the year off in 2021.
Regional Travel Guide
This piece is different from Visit Canton's traditional annual travel guide. It is a smaller size with more affordable advertising rates. The magazine insert, with targeted distribution to the Canton, Akron, and northeast Ohio region, will also serve as a primary print fulfillment piece for visitors requesting information on the area from Visit Canton in 2021.

Cost:
Ad rates start at $300.

Whom to Contact:
Connect with your Canton Repository sales rep or Bob Commings at RCommings@localiq.com or 330.347.6107.

Reserve Space By: Friday, February 12

Digital Dining & Event Guides
New Visit Canton e-publications will highlight local dining options and special events in reader-friendly specialty publications in an engaging digital format.

View the demo site for an example.

The digital guides will be promoted by Visit Canton to visitors that are in-market, and be shared as trip planning resources for event, conference, and tournament participants. The guides will also be shared via Visit Canton’s email distribution lists and with visitors that submit email or website inquiries for more information about the destination.

Dining guide content will highlight local, award-winning locations and menu items, outdoor refreshment areas and dining options, and promote the Hall of Fame Hops Craft Brew Passport and the VIP Visitor Savings Pass.

Cost:
$275 for the 2021 calendar year.

Whom to Contact:
Tonja Marshall at TonjaM@VisitCanton.com

Reserve Space: ASAP
5 featured partners available per digital guide: Dining Guide, Summer Events, Fall/Winter Events. Available first-come, first-served. 

Art due:
Dining Guide – February 22
Summer Event Guide – April 19
Fall/Winter Event Guide – August 23

Other Cooperative Advertising Opportunities
Ohio Travel Guide
Visit Canton will reimburse 50% of the cost for enhanced listings with reader response in the annual Ohio Travel Guide. Leads are shared with and fulfilled by Visit Canton with all of the requested visitor information.

We are down to two available spots for partners to take advantage of the underwriting value of up to $865! Final space reservations needed ASAP to be included in the 2021 Ohio Travel Guide.

Contact Margaret Price at mprice@ohiomagazine.com or 614-390-0432 to reserve space.

TravelHost
Visit Canton provides underwrites a portion of your expense to advertise on the Visit Canton branded page in TravelHost magazine, an in-room hotel publication distributed throughout Akron, Canton, and Amish Country.

Contact Cathy Durant, travelhost@neo.rr.com or 330.575.5979 for details.
VIP VISITOR SAVINGS PASS
The VIP Visitor Savings Pass is a smartphone-based discount pass to guide visitors to area attractions, restaurants, shops, etc. The VIP Savings Pass replaces the wristband program for Visit Canton.

The savings pass will be promoted by Visit Canton to visitors that are in-market, and be shared as a trip planning resource for event, conference, and tournament participants.

Cost: Free

Who to Contact:
Share the details of your special offer with Laura Felberg at LauraP@VisitCanton.com.

Reserve Space:
Offers on the VIP Savings Pass can be added, updated, or removed upon notice from the partner business at any time.


TOURISM OHIO 2021 CO-OP WEBINARS
Register for one of the webinars offered by Tourism Ohio on January 12 or January 19 at 10 a.m. Learn more about the 2021 Tourism Ohio co-ops to:

  • match investments, up to $25,000, in exchange for displaying the Ohio. Find It Here. logo on your advertising.

  • cover 75% of the cost of content creation including videography, photography, and influencer campaigns.
SHARE YOUR NEWS
A few people to add to your media distribution list in 2021: