Images from left to right: @motoxdms, @berniecophoto, @jyakscoe
Happy New Year!

With 2023 comes the heart of our sales and media mission season. 

Over the next four months, we'll be in Germany, Switzerland, England, Scotland, and France. Thanks to those partners and DMOs joining us to promote the Capital Region. We'll also return to Iceland in partnership with Visit Baltimore for a trade show with Icelandair. We ended 2022 with a sales mission to Belgium, Switzerland, and France and those leads are now available. (See below)

If you haven't had a chance to check out our newly updated website, I encourage you to do so. With a more user-friendly navigation and layout, as well as improved visuals and expanded content, the site remains one of the most important ways we tell our story to potential overseas travelers. A big thanks to Stacey Sheetz and the team at Miles Partnership for this work on it!

In early March, the CRUSA board and staff will meet for a planning retreat - our first since the pandemic. We have a number of questions about where to put our focus in the future including which markets we're in, including China, our strategies, goals, and how to better connect you to international visitors. I look forward to telling you more about it soon.

As always, thank you for your support of our programs. 2023 looks to be a big year and we're excited to promote you!

Scott Balyo

Scott Balyo
Executive Director
Capital Region USA
Sales Updates
Leads Available:
Brand USA Travel Week Europe
In September, CRUSA participated in Brand USA's Travel Week Europe hosted in Frankfurt, Germany. Leads from the show are now available. Contact Kimberly Petersen to receive the leads.
French Sales Mission
CRUSA hosted our annual French sales mission December 5-9. This year's mission traveled to Belgium, French-speaking Switzerland, and Paris. CRUSA's delegation included DMO representatives from Charlottesville, Fairfax, and Virginia Beach. The group visited 15 operators and hosted a reception in Paris for 30 travel trade professionals.
Industry Events
Destination DC Global Marketplace
Join Destination DC for the return of Global Marketplace, our signature seminar about international tourism and travel to Washington, DC.

  • Learn about the impact of international markets and the recovery forecast
  • Gain insight on how to engage specific international groups 
  • Hear from our teams based in Australia, China, India and the United Kingdom

When: January 18, 2023 from 8:00 AM-1:00 PM

Where: Ronald Reagan Building and International Trade Center, Washington, DC 20004

Overseas Visitation
Insights courtesy Travel Market Insight's (TMI) Destination Control Panel
Allied Members