JANUARY 2024

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SCORE Association
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Happy New Year, Social Media Chairs!

Welcome to 2024 and to the BEST month of the year-- National Mentoring Month!


Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a Social Media Advocacy Group shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at [email protected].

January Social Media Toolkit:

This National Mentoring Month, we are sharing pre-built posts and templates to help you celebrate your amazing chapter mentors and generate new mentoring clients for your chapter. The toolkit includes a combination of graphics, articles, events, videos and even suggested copy to use throughout the month on your chapter’s channels.


For the first time ever, this toolkit has been loaded into SOCi for easy and efficient use. You can add these extra #MentoringMonth posts to your chapter's channels in just a few clicks!

 

Learn how to access the National Mentoring Month toolkit here!

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NEXT WEBINAR:

WEDNESDAY, JANUARY 17 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.



REGISTER

January Social Media Updates:

Celebrate National Mentoring Month with Us


Our collaborative #MentoringMonth social campaign with the SBA is live, and we are so excited to kick off 2024 by spotlighting the amazing volunteers that make an impact in small business communities throughout the US. SCORE Twin Cities mentor Chris Wicker is our first feature! Check out (and share 😁) his video below.

 

Watch Chris answer a user-submitted small business question!  



Review Our New LinkedIn Best Practices Guide


In FY23, LinkedIn officially joined the ranks of the centrally-managed channels included in the Chapter Social Media Program. Because this channel is still very new to our program, we wanted to provide you with a training guide to enhance and optimize both your personal and chapter LinkedIn accounts. 


View our LinkedIn Page Optimization and Fan Growth Strategies guide.



Learn More about Success Story Support for All Chapters

 

Success Story Support is a new addition to the Chapter Social Media Program this year. Much like the process for mining and promoting your chapter workshops as Facebook Events, our team will go through your chapter’s website once per month to capture new success stories you have posted. We will then use a SOCi template to share these posts on your chapter social media channels.

 

Learn more about the new success story support here. 



Share Your Chapter's Social Media Wins with Us


We want to work with you! If you have an interest in presenting during the monthly Social Media Webinars, we would love to hear from you. Once per quarter, we are looking to have one Social Media Chair share their chapter’s strategy, best practices or special initiatives that are making your social media presence grow.


Interested in participating? Email us at [email protected].



Attend Hiper Monthly Open Office Hours on January 18


Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.


Register for Hiper's Monthly Office Hours here.



SCORE's Social Media Advocacy Group


The official team that will be helping to shape the future of SCORE's social media strategy includes:

We look forward to working

with you in 2024 and beyond!


Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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