For one week in January of 2012 in Human Research History, researchers from Facebook manipulated the news feed of almost 700,000 uninformed FB users. Some users saw positive news posts while others saw more negative news posts. The purpose of the Facebook Emotional Contagion Study was to measure the spread of emotions across the social media platform.
At the end of the week, researchers analyzed emotions expressed in user status updates and published their findings in the National Academy of Science. They were genuinely surprised when the research community expressed concern that users were not informed a study was being done nor informed their emotions were being analyzed. The study initiated discussion on whether a Terms of Use agreement signifies informed consent. Another discussion emerged regarding the "reasonable expectations of privacy" of users on social media platforms.
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