We're Changing our Names
Our mission, vision and commitment to those we serve and to ending homelessness remains steadfast.
Beginning in 2024, Human Services Campus, Inc. will be Keys to Change with the tagline: Working together. Ending Homelessness.
The Human Services Campus will be Key Campus with the tagline: Unlocking The Way Home.
Why the change?
The year-long process with a working group including an outside consultant, board and staff members, partners and clients explored a new name and brand identity that better reflected the energy and ambition of our goals and the breadth of services we provide both now and in the future.
We wanted new identities that captured our personality as a compassionate connector and our role as a strategic partner in a leadership role working to end homelessness.
We also wanted to smooth over confusion caused by having the same name for the campus location at 12th Avenue and Madison and for the organization while ensuring a strong connection between the two.
The new name and tagline leverage the idea of our work as “key” and reinforce a frequently used phrase by our founder, Mike McQuaid: “the way home.”
In the coming months, our website and other materials will reflect the changes.
This has been a deeply creative and rewarding experience for all of us on the working committee and for the board of directors. We look forward to having you join us in our exciting next chapter.