Executive Chat

Featuring Beth Dela Cruz, President of Jollibee Foods Corporation North America

by Rebecca Patt, Senior Vice President of Development, Wray Executive Search

Beth Dela Cruz started with Jollibee Foods Corporation (JFC) as a shift manager in a restaurant in the Philippines and today is the president of JFC Philippine Brands North America. Manila-based JFC is one of the fastest growing restaurant companies in the world, and Beth is at the helm of bringing their signature brands to North America, celebrating several recent grand openings with huge fanfare.

In the last two weeks of December 2019 alone, she helped open three new Jollibee restaurants in Canada where excited customers have camped out for hours in the cold to be first in line, bringing the total of Jollibee restaurants in North America to around 50 and growing. The company also celebrated the opening of a new headquarters office in West Covina, CA, in November 2019, home to over 100 employees.