AD CLUB INSIDER January Edition
Members:
 
Over the last year you have stayed connected with us and continued to use The Club as a platform and a resource. As a non-profit organization we rely on your continued engagement and support, which is why we want to say thank you.

As a current ADVERTISING Club Corporate Member, you will receive one complimentary incremental submission (Bravery or Reset) when you enter the 2021 International ANDY Awards.

The ANDY Awards are a barometer of the industry's best. As an Idea-based Show with a world-class integrated Jury, all the work is reviewed together based on the idea and through different lens including Craft, Reset/Innovation, and Bravery.

For full details about how to enter work see the guide here. Contact a team member to claim a promotional code. The entries system is open and accepting all work created since February of 2020. 

Thank you for being members, we hope to see you in the winners' circle.
Through the ANDYs' parent organization The ADVERTISING Club of New York we have long supported and nurtured the talent pipeline but we know we can do even more to help create an industry that reflects the population.  

Together we can set the bar higher. This past year has revealed inequities across the board, and it is more important than ever to invest in our people and our industry.
How Will We Do More?
Our Foundation has long been a proponent of a multi-prong approach to making our industry more diverse: 'promote, attract, train and retain'. As part of our collective efforts to retain talent within the industry, we will add "seats" to the judging table reserved for selected rising stars.

Given the high caliber of jurors, these rising stars will have the opportunity to participate in these discussions. They will elevate their comprehension of the industry and, at the same time, will allow the debate to include their fresh perspective.
Our greatest asset is our jury which has always included some of the most talented creative leaders worldwide. Beginning now each jury member will agree to mentor someone from an underrepresented community.

The mentees are being selected from the American Advertising Federation’s National Student Competition, City University of New York schools, and Historically Black Colleges & Universities, among other institutions.
Jury Announcement
The First Jury to Review Work of the Past Year Is Here.
Early Deadline: January 29th

Entry Fees Increase 15%
After This Date
__________________________
 
Corporate Members receive one complimentary incremental submission (Bravery or Reset)
UPCOMING
The Verticals: Travel
Unpacking the Benefits of Multicultural Marketing
in Post-COVID Recovery

February 16 | 12-1PM

According to a recent article in Conde Nast Traveler, Martinique Lewis, President of The Black Travel Alliance notes “70% of multicultural travelers are more likely to spend money with brands in which they see themselves reflected”. This will be critical to the success of travel brands and destinations that want to connect with consumers as they
re-emerge post-COVID.

In this webinar hosted by Laura Fernandez, Pandora’s Head of Industry for Travel + Tourism, we will review the latest insights from Pandora’s own research panel on the travel mindset of BIPOC consumers and talk with brand leaders on how their strategies and campaigns better reflect the multi-lingual and multi-cultural world in which we live.

Featuring: 
  • Megan Estrada, Corporate VP of Media, Brand Marketing, MGM Resorts
  • Martinique Lewis, Diversity in Travel Consultant; Creative Lead, Nomadness Tribe; President, Black Travel Alliance, Author of the ABC Travel Greenbook
  • Elizabeth Windram, VP, Marketing, JetBlue

Moderated by: 
  • Laura Fernandez, Head of Industry, Travel + Tourism, Pandora 
If you are interested in partnering on a webinar, contact Elicia at elicia@theadvertisingclub.org
The Advertising Club of New York
989 Avenue of the Americas, 7th Fl
New York, NY 10018