JANUARY 2024
meetings & organizations newsletter
JANUARY FEATURES
OPPORTUNITY AWAITS
GET NOTICED ON OUR CALENDAR OF EVENTS
MORE TRAFFIC PLEASE
REMOVE THE HALLWAY
DESK ESCAPE ROUTE
THEME ENVY
TAKE A NOTE FROM SAM
CONFERENCE CALENDAR
NEXT 90 DAYS IN MEETINGS
NEWSLETTER NOTICE
We have divided our standard newsletter into three for DPMs, Vendors/Exhibitors and Meeting Planners. You are on the Meeting Planners Newsletter list. If you want to receive our DPM Newsletter and/or our Vendors/Exhibitors Newsletter, let us know below:
Which additional newsletters do you want to recieve?
I want the DPM Newsletter.
I want the Exhibitor/Vendor Newsletter.
I want both the DPM & the Exhibitor/Vendor Newsletters.
OPPORTUNITY AWAITS
GETTING NOTICED WITH OUR CALENDAR OF EVENTS
Did you know that our CALENDAR OF EVENTS PAGE is the number one page on our website - it gets more repeat traffic than our homepage!

We receive feedback consistently that both DPMs and Exhibitors rely on our calendar of events exclusively to know when and where meetings are happening throughout the year.

So - you need to capitalize on this!
As you know, we list every CECH/CME event (that we are aware of) that is relevant to the podiatry profession.

But now we are offering ENHANCED LISTINGS for just $99/mo!

Enhanced listings include a custom graphic on the list view of our calendar of events page, a featured icon on the calendar view listing, as well a custom meeting description with additional featured images on the event details page.
Interested? Email Us at beheard@podiatrymeetings.com

SUBJECT LINE: Enhanced Meeting Listing
Then let us know your name, your meeting and your role.
MORE TRAFFIC PLEASE
REMOVE THE HALLWAY DESK ESCAPE ROUTE
In life we know that two things are inevitable - death and taxes. As a meeting planner, you know one thing is inevitable - complaints about more exhibit hall traffic.

This is ALWAYS top of the list when it comes to satisfying your exhibitors and there is no magic button, but hopefully you have discovered that Ann and I are consistently working on trying to help you find new ideas to overcome these challenges.

So here goes...
There should only be three places DPMs can be found once the exhibit hall is in motion: (1) Lecture Hall (2) Exhibit Hall (3) Bathroom

What this means is moving all your staffed, information desks into the exhibit hall - obviously after initial registration. I know it's not really possible to close the registration desk because of late comers, BUT, that does not mean you have to answer any questions at the registration desk.

Set up an information desk in the middle of the exhibit hall where any and all of those random questions you already answered one million times can be answered again and again and again. It may be a hard habit to break, but use the registration desk for REGISTRATION ONLY. In fact, don't allow your most informed staff members to be at registration. Registration should be for getting a badge and a lanyard only.

If it's not possible - it's not possible. I'm simply throwing some ideas out there. Again, look for any and all opportunities to get traffic to your exhibitors by removing any areas that don't include lectures or potty breaks.

Thoughts? Questions? Email Me!
Sarah Breymeier: beheard@podiatrymeetings.com
THEME ENVY
TAKE A NOTE FROM SAM 2024
Last week Ann and I were at the FPMA SAM Conference and the theme was MARDI GRAS! As soon as we heard that, we knew we were going to have some fun! Well, let's be real - Ann and I are going to have fun no matter where we go... but having a theme makes it easier for EVERYONE to get involved.

We are used to being the only ones who "understood the assignment" (i.e., at the APMA National last summer in Nashville we consistently donned boots hats, fringe, etc.; and our booth was decked out with a cardboard cut-out of Dolly Parton).
SAM was in Orlando, and sure, everyone could use a Disney concept for their booth, but when a meeting takes it a step further like the FPMA did, a different vibe erupted and it was a blast!

We saw several exhibitors alter their booth designs to accommodate the theme; and several DPMs were wearing Mardi Gras-inspired blazers and blouses. Signage around the exhibit hall mirrored New Orleans street signs and the food was creole-inspired as well. Everything worked.

It takes a little bit of extra time to not copy/paste from previous year's programs, but the energy in the hall in those 3 days makes it worth the hustle. Kudos to the FPMA!!
PODIATRY MEETING CALENDAR
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click below for the next 90 days in meetings
PodiatryMeetings.com presents information about upcoming podiatric events, featured podiatry vendors, exhibiting and travel tips, and more!

Contact us by hitting "reply" or email us directly at BeHeard@podiatrymeetings.com