January 2026

Prepared, Not Just Available

Economic development doesn’t happen overnight. In our latest blog, we explore how speculative product plays a critical role in The Shoals’ growth by shortening timelines, reducing uncertainty, and positioning our community for future success.

NEW PRODUCT VIDEO!

The Florence Advantage Site in Florence, Alabama offers development-ready opportunities for industrial, manufacturing, and logistics projects.

This strategic site features:

• A 150,000-square-foot speculative building (375’ x 400’) with 36’ eave height

• A 300,000-square-foot building pad across 30.5 acres (400’ x 750’)

• Reliable electric power infrastructure

• Significant available potable water supply

Located in The Shoals region of Northwest Alabama, the Florence Advantage Site was designed to support companies seeking speed-to-market, scalability, and long-term operational success.

NEW SITE DESIGNATION!

Norfolk Southern- served site in Alabama earns platinum REDI designation

The Shoals Research Airpark in Muscle Shoals, AL, has received new national recognition thanks to our partner, Norfolk Southern.

“At the Shoals EDA, we are focused on advancing The Shoals region as a competitive and attractive destination for business and industry,” said Kevin Jackson, Shoals EDA President. “Our sites and buildings are central to that strategy, and this designation further reinforces our efforts. We appreciate Norfolk Southern’s partnership and its efforts to highlight the potential of this site.” 

The Site received the top Platinum Level designation as part of the REDI Sites program. Reserved for properties that meet the highest readiness benchmarks, this designation clearly signals to global site selectors that the site is development-ready with a fast-track timeline.

EDAA Winter Conference

Members of the Shoals EDA staff attended the Economic Development Association of Alabama’s Winter Conference in Montgomery, Alabama. During the conference, staff received updates from key state partners, including the Alabama Department of Commerce, AIDT, and the Economic Development Partnership of Alabama. On Tuesday, the 27th, they also attended the Governor’s Luncheon, where they heard remarks from Governor Kay Ivey. Staff returned with renewed insight into economic development across Alabama, guidance from site selection professionals, and a clearer understanding of the state’s future priorities.

Governor Kay Ivey is addressing the room at the Governor's Luncheon.

Shoals EDA President, Kevin Jackson, giving an award at the Governor's Luncheon.

New EDAA President, Robin Ricks opening the conference.

Secretary Ellen McNair giving an update from the Department of Commerce.

Shoals Spotlight: Powering Possibility

Reliable power is a critical factor in business decision-making, and the Shoals region has a deep and historic connection to energy generation. The Tennessee Valley Authority was founded in the Shoals, and today continues to serve the region as part of a system built for long-term reliability.

That legacy is supported by strong local power companies that deliver dependable electric service to industrial and commercial users throughout the Shoals. Together, this foundation allows businesses to operate with confidence—knowing their power needs are supported by experience, scale, and local expertise.

Why it matters: Reliable power, delivered by experienced providers, gives businesses the certainty they need to grow without disruption.

The purpose of the Shoals Manufacturers' Association (SMA) is to foster a working relationship among Shoals area manufacturers and to promote a healthy business climate, making it feasible for existing companies to expand and/or remain in the Shoals area in a working partnership with the Shoals Economic Development Authority. Shoals area companies involved in the manufacture of products and parts for profit are invited to join SMA.​

For more information, including the cost to join, visit our website. To join or for any questions, contact Rob Jones, Shoals EDA, at (256) 349-5632 or e-mail at rjones@shoalseda.com.

The Shoals Employment Growth Program is designed to encourage full-time employment growth through a streamlined process that provides assistance to eligible applicants offering new employment opportunities for Shoals citizens. Shoals area for-profit companies that operate under certain business activities listed in the North American Industrial Classification System (NAICS) can be reimbursed up to $8,000 for each new qualifying full-time employee hired, up to ten new full-time employment positions per year.

Click here for more information on the Shoals Employment Growth Program or contact Rob Jones, Shoals EDA, at (256) 349-5632 or e-mail at rjones@shoalseda.com.