  
Falon Fatemi, Node Nancy LeaMond, AARP Sonia Arrison, Unsugarcoat Media |
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What's Next Boomer Business Summit
Early bird pricing has been extended to January 15th! As an MFA newsletter reader, receive a 20% discount using code: FOM2018WN
We will provide the best insight and contacts in to the business ecosystem of the longevity market by featuring entrepreneurs and executives who:
- Know the pain points of the customer
- Understand boomers as consumers and producers
- Agree that innovations in health and wellness are key
Generous sponsors this year include:
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Happy New Year!
Dear Friends and Colleagues,
We are certainly off and running in 2018! This week I am at the J.P. Morgan Healthcare Conference in San Francisco to hear more about the latest trends and who is investing where. Also happening this week is the exciting CES Digital Health Summit!
T
his year I am looking forward to updating my book, Turning Silver into Gold, as much has changed since its original publication 15 years ago. The updated edition will include case studies from companies who have successfully built and scaled in this market. Like many of my generation, I will be 70 this year and have started to reflect on what I have accomplished thus far in partnership with so many of you over the years. Eager to see what this year brings!
Warmly,
Mary Furlong
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AARP Family Caregiving Summit
"It is our hope that by coming together today to address the needs of America's more than 40 million family caregivers, we will not only create a new vision for a caregiving-friendly society, we will create solutions to make it a reality."
- Jo Ann Jenkins, CEO, AARP
We couldn't agree more! The Family Caregiver Summit hosted by AARP in Washington, DC last month offered insights from more than 30 speakers on caregiving topics ranging from technology to public policy and beyond. Outside of the room, more than 100 people joined the Summit throughout the day by a live stream offered on AARP's website. The full recap is available here.
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Issues and Aging 2018 Press Club Briefing
Mary Furlong and Associates proudly hosted
Susan Davis International. Topics included an
overview of start-ups focusing on the longevity
market and a recap of the AARP Caregiving
Summit. Participants had the opportunity to hear from Lance Robertson, the Administrator and Assistant Secretary for Aging at the
Administration for Community Living
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From left to right in photo:
Deb Whitman, EVP & Chief Public Policy Officer, AARP
Myrna Blyth, Sr. VP Editorial Director, AARP
Bob Blancato, President, Matz, Blancato and Associates
Lance Robertson, Assistant Secretary for Aging, ACL
Mary Furlong, President and CEO, Mary Furlong and Associates
Kevin Donnellan, EVP and Chief of Staff, AARP
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The Aging Startup Challenge
Aging2.0 Minneapolis and Stella are excited to co-host
a startup challenge focused on the aging market within
healthcare. The Aging Startup Challenge is looking for
applicants across the country who are developing
interesting solutions, products, or services for the aging
population and ecosystem. The live pitch event
will take place
on February 15th and feature a panels of industry
expert judges, including the Blue Cross Blue
Shield of Minnesota CEO Mike Guyette, and a
chance to win $25,000 in grand prize money. Travel stipends
to Minneapolis will be provided to finalists.
Submissions due by January 13th.
You can learn more and apply at:
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MFA Client Achievements
Last month, Active Daily Living (ADL) announced
that it was recognized by PR Daily for its Content
Marketing Award- Customer Engagement. This award recognizes marketing
and communications professions who write,
edit, film, curate, broadcast, publish and create superb content. This is ADL's third national award!
This week, MFA is at the J.P. Morgan
Chase Health Conference!
At a gathering held by Ziegler, we spent
time catching up with our clients Life Site and Vynca.
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TEDxBerkeley 2018
This year's TEDxBerkeley is being held on
Saturday, February 17, 2018 at the prestigious
Zellerbach Hall in Berkeley, CA. It is a program
of local, self-organized events that bring people
together to share a TED-like experience. You
can receive a special 15% discount when you
use the code SPECIAL15 when you purchase
a ticket. This event will bring together 20+
speakers and performers to inspire you with innovative ideas and wisdom.
You can learn more and reserve your spot here:
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2018 Conferences
National Private Duty Conference (November 14-15, Las Vegas)
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