Building Sustainable Results, Beyond The January Rush, Through Nutritional Supplements
Fitness professionals are often called upon to be the first responders of New Year’s Resolutions. We’ve all seen the influx of new customers in the first quarter of the New Year with their exodus by Q2. According to Nielsen’s Global Consumer Exercise Survey, 78% of adults exercise and according to the Council for Responsible Nutrition (CRN), 68% of adults consume dietary supplements regularly.
Think about it... nearly 7 out of 10 of your customers are already buying nutritional supplements somewhere! It only makes sense to support them in-house. After all… your customers already know, like, and trust you!
For the fitness professional, understanding the critical role nutritional supplements play on short and long-term health can greatly impact, not only health outcomes of the customer, but the bottom line of the business.